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Pokemon Go
Gotta Catch ‘Em All!!

Pokemon GO is the defining phenomenon of Summer 2016. It has positively taken over, bridging together like never before the worlds of physical and digital social interaction in a unique and counter-intuitive way, but many still wonder...

Why do we need analytics? – NPAWering Online Video #2

In our second installment of our series “NPAWering Online Video” we will discuss the significance of video analytics, as we explore the “whats” and “whys” of analytics, and why it matters  in this “Age of Video”. Regardless of age or generation, it seems that everyone...

CSI Awarsds 2016 NPAW
YOUBORA Shortlisted for CSI Award

For the past 14 years, Cable and Satellite International Magazine, or CSI, has been presenting awards to companies which exemplify a spirit of innovation and excellence in the realms of cable, satellite, broadcast, IPTV, OTT, and other related fields within the video media industry. This September...

Optimizing Quality of Experience – NPAWering Online Video #1

Welcome to the first NPAW video blog “NPAWering Online Video”! In this article, we are going to elaborate on what Lucas discussed in “Optimizing QoE.” The market for OTT and live video is expanding rapidly, with relationships among content providers growing increasingly more competitive. Audience...

NPAW OOYALA Global Video
NPAW and Ooyala: Measuring the Effect of QoE on Audiences

Ooyala recently released their Q1 2016 Global Video Index. There are many interesting industry findings included in the report, but we would like to emphasize what they stress on page 18 in “How QoE impacts Engagement”. NPAW worked with Ooyala, and shared we with them...

NPAW Video Future in 4 Charts
A snapshot of video’s future in 4 charts

Often, it's said that numbers can “speak for themselves.” Here at NPAW, we’ve been talking a lot about the online video explosion – from your favorite OTT, to the rise of eSports and other live content, and then of course emerging technologies, like virtual reality....

The Wonderful World of eSports

eSports are taking over. A few years ago, could you imagine that MTV would launch a reality program based around players of the online game League of Legends? Well they have in Spain, and it doesn’t stop there. Earlier this year, the French government enacted...

E-Sports Video Streaming coming of Age
eSports: Coming of Age with Video Streaming

Sometimes on a lazy afternoon, there’s nothing quite like going out and having a friendly pick-up game of basketball or football. But when the weather is crummy and you and your friends are bored, perhaps you reach for your favorite console and play some video...

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