Password Sharing: Friend or Foe?

Susan, a mother in Portland, signs up for a subscription-based, video-on-demand service (SVOD) for her family. The next month, her eldest son Tommy goes off to college in Chicago and takes the password with him. In his first week, Tommy shares the password with his...

NPAW jumps on board the IOT ship

Internet of Things (IoT), the next frontier and the industry that leads the way to tomorrow’s connected future. As a Big Data and business intelligence company we truly believe in the strong potential of this sector and the opportunities it holds for businesses of all...

IBC 2017, what’s trending?

After another successful IBC edition here’s what we witnessed. The focus this year has been mostly drawn towards stepping up the virtual reality experience online, AI as a support tool for more immersive experiences, and making the OTT world more accessible, complete and smarter. VR During...

A/B Testing MVT
Make The Right Call With A/B Testing & MVT

Following up on our latest article on the advantages of testing strategies prior to launching them, we now go more in depth into how both of these testing approaches work and when to use them. Both tests allow you to test your audience’s sensitivity to significant or minor...

A/B & MVT
Testing Gives You Better Aim

In our previous articles we spoke about the ability to predict churn and support your ROI with lifetime value forecasts. It was clear the importance of defining longitudinal strategies involving business, technical and operational departments within your entire media service to reduce churn and maximize...

Offline Downloadable Content
Offline Content: Freedom and Satisfaction For Your Customers!

With mobile devices tailgating laptops as “the most watched on device” and video content taking over most of the web, the matter of mobility and access to an online video service without any internet is an aspect that users start to take into account when...

SME Reader's Choice
We won!

We are happy to announce that we won the Streaming Media Europe Reader’s Choice Award for Best Analytics Platform. We are proud to see YOUBORA infinity realize an esteem among our industry peers the same as we hold it here at NPAW - unique and...

predictive_analytics_ROI_NPAW
Predictive Analytics to Improve Retention and Increase ROI

Managing churn is a priority for OTTs. In order to properly monetize content, a steady user base is essential. The use of predictive analytics algorithms is one of the best ways to successfully manage churn and guide decision making. Churn prevention solutions can be implemented...

CSI
Announcing NPAW’s Nomination for CSI Award

Every year, Cable and Satellite International Magazine (CSI)  honors pioneers in the online media business with awards to showcase their talents. This year we are proud to announce that NPAW has been shortlisted as a contender for the category of "Best Data and Analytics Solution". Winners will...

sports intelligence
Streaming Sports with Intelligence

The future demands BI everywhere - from Soccer to Counter Strike There has been a shakeup in live sport streaming in recent weeks: NBCUniversal, one of America’s largest broadcasters announced a deal to stream Premier League football (soccer) in the United States via a direct to...