Password Sharing: Friend or Foe?

Susan, a mother in Portland, signs up for a subscription-based, video-on-demand service (SVOD) for her family. The next month, her eldest son Tommy goes off to college in Chicago and takes the password with him. In his first week, Tommy shares the password with his...

IBC 2017, what’s trending?

After another successful IBC edition here’s what we witnessed. The focus this year has been mostly drawn towards stepping up the virtual reality experience online, AI as a support tool for more immersive experiences, and making the OTT world more accessible, complete and smarter. VR During...

A/B & MVT
Testing Gives You Better Aim

In our previous articles we spoke about the ability to predict churn and support your ROI with lifetime value forecasts. It was clear the importance of defining longitudinal strategies involving business, technical and operational departments within your entire media service to reduce churn and maximize...

SME Reader's Choice
We won!

We are happy to announce that we won the Streaming Media Europe Reader’s Choice Award for Best Analytics Platform. We are proud to see YOUBORA infinity realize an esteem among our industry peers the same as we hold it here at NPAW - unique and...

predictive_analytics_ROI_NPAW
Predictive Analytics to Improve Retention and Increase ROI

Managing churn is a priority for OTTs. In order to properly monetize content, a steady user base is essential. The use of predictive analytics algorithms is one of the best ways to successfully manage churn and guide decision making. Churn prevention solutions can be implemented...

sports intelligence
Streaming Sports with Intelligence

The future demands BI everywhere - from Soccer to Counter Strike There has been a shakeup in live sport streaming in recent weeks: NBCUniversal, one of America’s largest broadcasters announced a deal to stream Premier League football (soccer) in the United States via a direct to...

NPAW IBC
Announcing NPAW at IBC 2017

NPAW is going to IBC! Every year, leading companies involved in the creation, management, and delivery of news and entertainment content assemble in Holland for a meeting of the minds. Just like last year, we will be exhibiting from 15 - 19 September at the...

Use Data to Drive Progress

NAB 2017, as soon as it came, it went! At the annual assembly of the best players in the media industry, we got a taste of where we are, and where we’re going within the online video industry. We summarized key industry trends that we...

esports
Hot to Watch in 2017: ESports Revolution

These days, it seems that is there’s a game to play, there’s a new game to watch. ESports, or competitive video gaming, has been taking the world by storm - expected to morph into a billion-dollar-plus industry between 2017 and 2019. The flames were stoked...

unleashing BI
Unleashing the Power of BI

What should an SVOD provider look for in a business intelligence (BI) platform, and just what is business intelligence? Today, we’ll lay down the facts surrounding BI, how an SVOD provider can benefit from video business intelligence (VBI), and provide some specific scenarios where employing...