NEW MARKETS BELONG TO THOSE WHO UNDERSTAND THEM

In late 2015 Netflix reported profits dropping in the United States but growing quickly internationally. Their global expansion was offsetting slow growth in the domestic market, but they faced multiple challenges as they headed into dozens of new markets at once. In some countries subscriptions...

NPAW jumps on board the IOT ship

Internet of Things (IoT), the next frontier and the industry that leads the way to tomorrow’s connected future. As a Big Data and business intelligence company we truly believe in the strong potential of this sector and the opportunities it holds for businesses of all...

sports intelligence
Streaming Sports with Intelligence

The future demands BI everywhere - from Soccer to Counter Strike There has been a shakeup in live sport streaming in recent weeks: NBCUniversal, one of America’s largest broadcasters announced a deal to stream Premier League football (soccer) in the United States via a direct to...

NPAW IBC
Announcing NPAW at IBC 2017

NPAW is going to IBC! Every year, leading companies involved in the creation, management, and delivery of news and entertainment content assemble in Holland for a meeting of the minds. Just like last year, we will be exhibiting from 15 - 19 September at the...

Online Video Trends – NPAWering Online Video #12

In this week’s installment to our series, NPAWering Online Video, we join NPAW data scientist Hjortur Jonasson for a look into some patterns we’ve been noticing in the vast quantities of data analyzed by the YOUBORA platform. When you collect as much data as we...

360 VR
Hot to Watch in 2017: 360 VR

The gears of commerce never stop turning, and nowhere was that more evident than at this year's Consumer Electronics Show (CES) in Las Vegas, Nevada. A lot of interesting technologies were showcased  such as Alexa but for content providers one stood apart: a viable camera...

Streaming Media Moments 2016
The Top 10 Streaming Media Moments of 2016

With 2016 coming to a close, it's about time we look back on the past year and highlight some of the most interesting, influential, and revolutionizing developments it had to offer. Our Top 10 streaming media moments of 2016 aren’t listed in any particular hierarchy,...

YOUBORA 2.0 Launch 2016
Introducing YOUBORA 2.0

With the upcoming release of YOUBORA 2.0 we would like to let you know what the new   environment stands for and how you and your business can benefit from it. YOUBORA is a business intelligence and video analytics solution for the online video industry to...

Millennials Online video consumption
Hey NYC – Watcha Watching?

This summer, NPAW partnered with electronics giant Ericsson to conduct an informal survey where we posed a question to millennial New Yorkers  - ‘whatcha watchin’. Along the way, we got to chat with so many different people - from the Big Apple’s hometown boys to...

Customer Rention
Happy Customer, Happy Company: The Value of Customer Retention

There is a 90% chance that users who had a bad first experience will never return to watch another video (according to NPAW’s data). So knowing your customers and ensuring quality of experience (QoE) matters. John Mackey, CEO of Whole Foods once said, “For us, our...