Password Sharing: Friend or Foe?

Susan, a mother in Portland, signs up for a subscription-based, video-on-demand service (SVOD) for her family. The next month, her eldest son Tommy goes off to college in Chicago and takes the password with him. In his first week, Tommy shares the password with his...

NPAW ANNOUNCES EXPANSION OF ANALYTICS TO INCLUDE OFFLINE PLAYBACK METRICS

With major streaming platforms pivoting to offline playback and others in the industry soon to join the trend, NPAW business intelligence firm stays ahead of its competition by monitoring occurrences during offline playbacks BARCELONA, Spain, NEW YORK - September 13th, 2017 - NPAW, the big data...

NPAW TAKES NEW STEPS TO IDENTIFY FRAUDULENT USES OF VIDEO SERVICES

Detection and monitoring of simultaneous views from a single user account helps OTTs better understand users behavior to review customer acquisition and retention strategies BARCELONA, Spain, NEW YORK - SEPTEMBER 7, 2017 - NPAW (Nice People At Work), the big data and business intelligence company...

A/B Testing MVT
Make The Right Call With A/B Testing & MVT

Following up on our latest article on the advantages of testing strategies prior to launching them, we now go more in depth into how both of these testing approaches work and when to use them. Both tests allow you to test your audience’s sensitivity to significant or minor...

super bowl LI
An Online Video Breakdown of Super Bowl LI

For fans of American Football, this past Sunday was a holy day. Super Bowl LI (51), the annual championship for the sport, matched the New England Patriots and the Atlanta Falcons. There’s something for everybody - a great game, forward thinking ads, and a half...

Streaming Media Moments 2016
The Top 10 Streaming Media Moments of 2016

With 2016 coming to a close, it's about time we look back on the past year and highlight some of the most interesting, influential, and revolutionizing developments it had to offer. Our Top 10 streaming media moments of 2016 aren’t listed in any particular hierarchy,...

Millennials Online video consumption
Hey NYC – Watcha Watching?

This summer, NPAW partnered with electronics giant Ericsson to conduct an informal survey where we posed a question to millennial New Yorkers  - ‘whatcha watchin’. Along the way, we got to chat with so many different people - from the Big Apple’s hometown boys to...

Rio de Janeiro olympics streaming 2016
Social Media Wins Big at Rio Olympics

Headlines may have been filled with Phelps, Bolt, and Peaty winning big at the 2016 Olympic Games held in Rio, but the real winner was Snapchat, and every other social media platform. In April, it was announced that Snapchat had signed a deal with NBC,...