The Power of First Impressions: Seven KPIs for OTT Video Platforms
First impressions make a difference, in both personal and business affairs. For OTT video platforms, making a good first impression is a mission-critical task. Given how easy it is for users to switch to other content or providers, an OTT video service provider that provides a positive initial encounter with a viewer has a better chance of forming a more lasting relationship. That dating analogy helps illustrate a set of KPIs that provide visibility into the user’s “feelings” for the service.