The ABC for AVOD

Statista estimates European AVOD revenues to increase nearly 72% over 2016 levels - from $3,630 million to $6,252 million - by 2021. The opportunities posed by this method of content monetization do not come without their challenges. Chief among the concerns are an ad’s impact...

NPAW gives full visibility on Ad performance with SmartAds 2.0

The new YOUBORA module gives advertising-based video-on-demand services (AVOD) full, objective visibility into ad performance in real time, and helps them optimize ad strategy with control of its impact on their audience Barcelona, SPAIN, New York, US - June 12th, 2017 - NPAW (Nice People At...

Online Video Trends – NPAWering Online Video #12

In this week’s installment to our series, NPAWering Online Video, we join NPAW data scientist Hjortur Jonasson for a look into some patterns we’ve been noticing in the vast quantities of data analyzed by the YOUBORA platform. When you collect as much data as we...

Multi CDN Strategy – NPAWering Online Video #11

What is a multi CDN strategy? Well, let’s say you are a video file trying to get to your destination - the user - on a busy road. This path may be a good way to get home, but it is slowed by horrible traffic....

CDN Switching Techniques – NPAWering Online Video #10

Content delivery networks are the superhighways which transport content to the audiences that crave them. Switching between them is the most effective way to ensure that a video is interruption free, just one of the many perks of a system which drives ad and content...

Integrating Plugins – NPAWering Online Video #9

In the ninth installment to our series “NPAWering Online Video” Jamie Buchanan, from our Customer Engineering team,  provides insight into why it is key for video providers to choose an analytics platform that allows superior adaptability, flexibility and customizability upon integration. At Nice People At...