Academy blog

Some KPI’s to Follow

average playtime per user in asiaaverage playtime vs join time for asia


  • % errors & % EBVS (Exit Before Video Starts): How are errors turning users away? Pinpoint tolerance thresholds and work to keep errors under that limit.

  • Average User Playtime: How many hours is each user consuming? Splitting binge users from light-users helps planning promotional campaigns and more.

  • Average Joint Time: How long does it take for videos to start? Compare with industry standards to stay competitive.

  • Average Completion Rate: How often do users make it to the end of a video? This can be a sign of weak content or chronic technical issues that need attention.

  • Happiness Score: What are users’ overall experience? Get a quick sense of QoE without getting lost in data.

  • Likelihood of Churn Based on Return Visits: Which users are likely to abandon service? Group at-risk users and target them with promotions, recommendations, reminders and more.

newadmin on February 08th 2018

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