Academy blog

Some KPI’s to Follow

average playtime per user in asiaaverage playtime vs join time for asia


  • % errors & % EBVS (Exit Before Video Starts): How are errors turning users away? Pinpoint tolerance thresholds and work to keep errors under that limit.

  • Average User Playtime: How many hours is each user consuming? Splitting binge users from light-users helps planning promotional campaigns and more.

  • Average Joint Time: How long does it take for videos to start? Compare with industry standards to stay competitive.

  • Average Completion Rate: How often do users make it to the end of a video? This can be a sign of weak content or chronic technical issues that need attention.

  • Happiness Score: What are users’ overall experience? Get a quick sense of QoE without getting lost in data.

  • Likelihood of Churn Based on Return Visits: Which users are likely to abandon service? Group at-risk users and target them with promotions, recommendations, reminders and more.

newadmin on February 08th 2018

Most Recent Posts

How COVID-19 is Changing Online Streaming Behavior Globally

The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series... 

27 Mar

Demystifying Analytics Plugin Integrations for Video Providers

For video providers in today’s fast-moving media ecosystem, the ability to adapt to new developments is crucial. In order to stay relevant and maintain their place in their users’ content streaming habits, they need to constantly be on the frontier of technological developments to optimize their... 

11 Mar

A Roadmap to a Long Term In-Stream Video Ads Strategy

The video streaming industry is still new, which means that even major players are still figuring out whether and how to deliver in-stream video ads through the infrastructure that they have. As a recent report for AdAge points out, “there’s an opportunity to do better and to define a whole new genre... 

26 Feb