Academy blog

Key Insights


The following values are quite representative of overall Asian online video platform performance and show users are generally unsatisfied, suggesting an opening for upstarts with well-crafted strategies and delivery.

These results are quite good:

  • Average buffer ratio = 1.3%
  • Average interruptions = 1.5

These align with global averages:

  • Average join time = 4.06 seconds (matches global trends)
  • Average completion rate = 56% (somewhat lower than global trends)

These are quite low and suggest an opening for an upstart:

  • Average bitrate = .99 Mbits/s
  • Average happiness score = 4.55

Likelihood of churn is higher than in western markets, with this great user volatility reflecting market maturity.

newadmin on February 21st 2018

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