Academy blog

Key Insights

 

The following values are quite representative of overall Asian online video platform performance and show users are generally unsatisfied, suggesting an opening for upstarts with well-crafted strategies and delivery.

These results are quite good:

  • Average buffer ratio = 1.3%
  • Average interruptions = 1.5

These align with global averages:

  • Average join time = 4.06 seconds (matches global trends)
  • Average completion rate = 56% (somewhat lower than global trends)

These are quite low and suggest an opening for an upstart:

  • Average bitrate = .99 Mbits/s
  • Average happiness score = 4.55

Likelihood of churn is higher than in western markets, with this great user volatility reflecting market maturity.

newadmin on February 21st 2018

Most Recent Posts

Introducing the YOUBORA Mobile App

As the streaming market matures and user expectations surge, the ability to immediately detect issues and share up-to-date reports across an organization is becoming an essential part of the day-to-day work lives of video industry professionals. In response, NPAW has launched the YOUBORA mobile app,... 

10 Jun

How to Weigh the Impact of Offline Downloads on your Streaming Service

As streaming becomes an ever-more established behavioral trend globally, online video providers are faced with a double-edged sword. Demand for online video is higher than ever, but so too is competition for space in consumers’ viewing habits. User expectations are on the rise and, as it is easier... 

3 Jun

How COVID-19 is Changing Online Streaming Behavior Globally

The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series... 

27 Mar