Academy blog
Academy blog
The following values are quite representative of overall Asian online video platform performance and show users are generally unsatisfied, suggesting an opening for upstarts with well-crafted strategies and delivery.
These results are quite good:
These align with global averages:
These are quite low and suggest an opening for an upstart:
Likelihood of churn is higher than in western markets, with this great user volatility reflecting market maturity.
As the streaming market matures and user expectations surge, the ability to immediately detect issues and share up-to-date reports across an organization is becoming an essential part of the day-to-day work lives of video industry professionals. In response, NPAW has launched the YOUBORA mobile app,...
10 Jun
As streaming becomes an ever-more established behavioral trend globally, online video providers are faced with a double-edged sword. Demand for online video is higher than ever, but so too is competition for space in consumers’ viewing habits. User expectations are on the rise and, as it is easier...
3 Jun
The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series...
27 Mar