Academy blog

The Return of Blockbuster and the Future of Online Movies

As more and more of the world’s services head online, businesses established before the internet era will, sooner or later, have to adapt their business model to survive. This article will look at what the rise, fall, and rise of Blockbuster can teach us about business and the future of movie consumption. In... 

18 Feb

The History of Video Advertising Measurement

The Super Bowl ads for 2020 were watched by an estimated 100 million people and cost $5.6 million per 30 seconds. The ads for the first Super Bowl (1966) cost $42,500. The biggest difference is not in the dollars and eyeballs, but in the context of the Super Bowl as an video advertising event. Although... 

13 Feb

The Video Metrics Live Online Casinos Need to be Measuring

Thanks to the increasing digitization of society, improved trust in online betting services, and slowly relaxing legal statuses worldwide, the  online gambling industry is booming. According to Statista, the online betting industry as a whole is expected to grow from a 2017 market valuation of $45.8... 

4 Feb

AVOD Analytics to Drive your Video Service’s KPIs

It’s no secret that VOD services are popular globally. Fortune Business Insights reported in April that the global market for VOD services (valued at $43.9 billion (US) in 2017) is expected to steadily rise each year and land at a valuation of $87.1 billion (US) by 2025’s end. What is next? AVOD... 

31 Jul

Doughnuts, Bullets and Funnels: How to visualize your video streaming data correctly

“Using a sledgehammer to crack a nut” – an idiom that should echo in the minds of any video business that is looking to monitor their platform performance. A great solution to any problem requires the most appropriate tool. Integrating with a video analytics service is the first step,... 

11 Jul

Real-time Video Analytics: How does Information Delay Influence Data Functionalitiy?

For video services, there’s nothing more damaging to your return on investment (ROI) than going in blind. For many, the cost of real-time analytics doesn’t seem worth the trouble, but when a service performs poorly and isn’t able to engage with its audience, it’s often problems... 

27 Jun

The Real Impact of Piracy on the Video Streaming Industry

While every blog in the streaming sector (including ours) has been heavily debating the shifting landscape and predictable eventualities of a growingly saturated market, there is one big player in streaming which is going to benefit from increasingly frequent original content being released – online... 

12 Jun