NPAW announces new SmartTrends
New SmartModule for YOUBORA business intelligence platform aims to improve how progress is measured against industry levels, allowing customers focus on what’s working and improve on what’s not, helping them prioritize improvement opportunities and set realistic goals
BARCELONA, Spain, and NEW YORK – April 21, 2017 – NPAW (NICE PEOPLE AT WORK), the most advanced and holistic big data and business intelligence company for online video, has announced the release of SmartTrends, a new SmartModule for the YOUBORA platform to easily enable C-Suite officers to track and assess performance against industry levels.
SmartModules are additional features inherent to the YOUBORA video analytics platform. The SmartTrends module will join the ranks of SmartReports, SmartAds, SmartSwitch, SmartTracking, and SmartAlerts. By providing regional and industry benchmarks for comparison, users of this new industry SmartTrends feature will possess holistic insights into their service and how various metrics stack up against other comparable online video services.
SmartTrends provides users access to data sourced from the NPAW aggregated archives, from 200 countries and 99% of devices on the market. As with all NPAW products, information is provided in real time and always at one-minute resolution.
SmartTrends is the perfect tool for C-level positions in the industry to identify quality trends for a specific market and to optimize customers’ strategy and ensure successful new releases supporting market expansion plans and penetration growth. Customers will see top 10 performing devices, connection type, ISP, browser, OS, device type, worldwide, among others; being able, for example, to compare their buffer ratio for a specific operating system on a particular country and see whether their competitors are performing in the same way.
“With SmartTrends, industry transparency is delivered via NPAW’s extensive data archive,” said Ferran Gutierrez, CEO of NPAW. “This new service will deliver the tools necessary to judge content efficiency, effectiveness, and performance within the larger industry or regional ecosystem.”
The new service is slated for release at the NAB Show. NPAW will be exhibiting at the event, showcasing their latest releases. They can be reached at booth SU7821 at the Las Vegas Convention Center.
NPAW is a Big Data and Business Intelligence company helping online video services around the world in making data-driven decisions. NPAW has been in the online video business since 2008, and today we are one of the foremost players on the world stage in this domain.
Our award-winning solution, YOUBORA by NPAW, is the most advanced and holistic video analytics BI platform helping top-tier broadcasters, OTTs, telcos, and media companies gain a better understanding of how their audience behaves and how their platform performs in real time.
YOUBORA provides descriptive and predictive insights to help customers reduce churn and proactively manage users, increase ad and content efficiency, and overcome operational and technical challenges.
For press inquiries contact:
Laura Delcor | VP Marketing Communications, NPAW
James Noeker on April 21st 2017
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