In our fifth installment to our series “NPAWering Online Video”, our data scientist explains why benchmarking is so important when performing video analytics.
There can be a seemingly unmanageable amount of data generated when an end user streams a video. That’s why benchmarking is so important as an analysis strategy. It is an important technique, useful when honing in on the most important metrics, to determine the best strategy for delivering any video to end users.
This helps prevent time from being wasted on fixing non-problems, so resources can be focuses on more other areas of QoE maintenance. Thus “Watching” the data generated “behind the scenes” when the audience “watches” a video keeps quality of experience (QoE) high – they’ll stay engaged with the content, to management’s satisfaction.
With benchmarking, intimidating quantities of data are managed simply and structured, so no detail is forgotten.
Just another thing to think about from us here at NPAW.
James Noeker on September 20th 2016
As the streaming market matures and user expectations surge, the ability to immediately detect issues and share up-to-date reports across an organization is becoming an essential part of the day-to-day work lives of video industry professionals. In response, NPAW has launched the YOUBORA mobile app,...
As streaming becomes an ever-more established behavioral trend globally, online video providers are faced with a double-edged sword. Demand for online video is higher than ever, but so too is competition for space in consumers’ viewing habits. User expectations are on the rise and, as it is easier...
The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series...