Academy blog

Big Data not being used to its full potential

According to a recent article published by INC, many modern day organizations are still struggling with the problem of using data efficiently. A report released by Experian `Chief Data officer: Bridging the gap between data and decision making´ provides a number of insights from information collected from over 250 Chief Information Officers.

Here are some of the interesting statistics they found:

  • 95% of CIOs believe data is changing the way their organizations do business
  • 83% see data as a valuable asset that is not being fully utilized within their organization
  • 64% believe their organization is not making optimal use of the data to drive their business forward

Many realise that data is an important resource but it is not being used to its full potential. This is also true of the video streaming world although it has been improving. More companies use real time data metrics platforms, such as YOUBORA Analytics, in order to monitor their streams to provide them with feedback on any problems a customer may experience. This allows them to improve the stream and ensure that the customer has a better experience. In the modern online video world, having one of these platforms has now become a necessity in order to compete with the other VOD services out there.

Big Data needs to be used more as it is an important source that could not only help organizations carry out their business in a better way but also has a whole array of other uses.

James Noeker on November 24th 2015

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