Academy blog

Ad Analytics Will Drive Your AVOD Model’s KPIs

It’s no secret that VOD services are popular globally.  Fortune Business Insights reported in April that the global market for VOD services (valued at $43.9 billion (US) in 2017) is expected to steadily rise each year and land at a valuation of $87.1 billion (US) by 2025’s end. The Ad-Supported... 

31 Jul

Doughnuts, Bullets and Funnels: How to visualize your video streaming data correctly

“Using a sledgehammer to crack a nut” – an idiom that should echo in the minds of any video business that is looking to monitor their platform performance. A great solution to any problem requires the most appropriate tool. Integrating with a video analytics service is the first step,... 

11 Jul

Real-time Video Analytics: How does Information Delay Influence Data Functionalitiy?

For video services, there’s nothing more damaging to your return on investment (ROI) than going in blind. For many, the cost of real-time analytics doesn’t seem worth the trouble, but when a service performs poorly and isn’t able to engage with its audience, it’s often problems... 

27 Jun

The real impact of piracy on the video streaming industry

While every blog in the streaming sector (including ours) has been heavily debating the shifting landscape and predictable eventualities of a growingly saturated market, there is one big player in streaming which is going to benefit from growingly frequent original content being released – video... 

12 Jun

Homegrown Content: How to succeed in Asia’s competitive OTT market

While the war between OTTs in the West continues, there is a battle of equal size going back and forth in the East. However, while success in the West may come from mass-marketing, content stuffing and battling with Quality of Experience (QoE) issues, how to succeed in Asia’s competitive OTT market... 

23 May

Here is exactly how much poor streaming QoE impacts video revenue.

For video businesses looking to grow in a dynamic and unpredictable landscape, return on investment is key. Whether you’re an SVOD, AVOD or TVOD, top-tier user experience sustains success. When you’re consuming video content, there’s nothing that will make you click away sooner than... 

10 May

Introducing… The Errors Dashboard

We stated in a blog post earlier this year that platform errors are one of the most important KPIs to track, and represent much deeper platform issues. Now, we’re happy to announce the Errors Dashboard. Joining our list of pre-defined dashboards which have been designed with our customers’... 

25 Apr