Academy blog

If Cord-Cutters Really Are Changing Their Minds, OTTs Must Invest In Data

The evolution of the OTT landscape has laid down a blueprint for broadcasters to emulate, customize and diversify. With the market being penetrated by many Pay TV video companies and facing fierce competition for screen time from video games, it is becoming a survival of the fittest where only those... 

5 Feb

What’s to come in 2019 with NPAW CEO, Ferran Gutierrez

60% growth in revenue, 40% growth in headcount and a 100% improvement in productivity. Following on from one of the most successful years in the history of NPAW, CEO Ferran Gutierrez goes into detail to define how the team crafted a winning formula and where YOUBORA Suite is headed in 2019. Coming into... 

10 Jan

Behind YOUBORA Suite: In discussion with VP of Product, Lucas Bernat Miralles

It has been an incredible year for NPAW. Our headcount has grown exponentially, we’ve expanded our list of excellent customers, began new partnerships with exciting companies and just about settled into our new office by the beach. With all the achievements this year comes many lessons as well,... 

21 Dec

From BILL to HAL: Here’s the 2018 AI Index Report

It’s been the hottest topic of the past few years, but 2018 was truly a year where we saw AI grow to a point where most major companies are looking into how this evolving concept can benefit businesses to improve efficiency, reduce workload, automate tasks and understand consumers. As The Verge... 

14 Dec

3 Challenges Facing eGaming Broadcasters in 2019

eSports has grown from a devoted subculture of gaming enthusiasts into a dominating industry worth more than $500 million as of the end of 2017. As broadcasters begin to stand up and take notice of this, the dynamic of how this content is streamed is transforming due to new monetization models, intrusive... 

30 Nov

p-Hacking – What is it and is your business guilty of it?

Data does not speak for itself, it must be interpreted. As much as we want to convince ourselves that numbers on a page are black and white, in reality, there is always context in regard to what we are trying to find out, what we’re hoping to discover and what method we used to get this data. In... 

16 Nov

AI: The new brain of the video industry 

Originally published in BroadcastPro ME – November 2018 Issue 101 “Neural networks … allow the identification of the most important variables related to churn and [are] doing a very good job in pattern detection” Artificial intelligence (AI) has been ever present in the technical... 

6 Nov