Academy blog

WHAT MOVIE DO YOU RECOMMEND TODAY?

All You Can See Real-time video service monitoring helps content providers identify top-performing titles, most-searched titles, successful and unsuccessful trailers, repeat plays, and the relationship between recommendations and views for suggested titles. By correlating user behaviour, patterns and... 

20 Mar

THE FORMULA TO VIDEO PERSONALIZATION

Log into your video service: Find a new content arrangement “Titles you can’t miss”, “Recently Watched” or “What Others Watched”; See different covers for one piece of content over time; Only see ads relevant to you and in a way that doesn’t disturb your experience; Notice a new... 

7 Mar

HOW MANY ADS ARE TOO MANY?

Online video viewers see ads as something to be tolerated but rarely enjoyed. No matter an ad’s production quality, viewers may turn away if they feel overburdened. But as an essential source of revenue for many online video services, ads seems here to stay. Ad spaces must be sufficiently robust to... 

18 Jan

NEW MARKETS BELONG TO THOSE WHO UNDERSTAND THEM

In late 2015 Netflix reported profits dropping in the United States but growing quickly internationally. Their global expansion was offsetting slow growth in the domestic market, but they faced multiple challenges as they headed into dozens of new markets at once. In some countries subscriptions took... 

18 Jan

Password Sharing: Friend or Foe?

Susan, a mother in Portland, signs up for a subscription-based, video-on-demand service (SVOD) for her family. The next month, her eldest son Tommy goes off to college in Chicago and takes the password with him. In his first week, Tommy shares... 

5 Oct

IBC 2017, what’s trending?

After another successful IBC edition here’s what we witnessed. The focus this year has been mostly drawn towards stepping up the virtual reality experience online, AI as a support tool for more immersive experiences, and making the OTT world more accessible, complete and smarter. VR During this year’s... 

22 Sep

Testing Gives You Better Aim

In our previous articles we spoke about the ability to predict churn and support your ROI with lifetime value forecasts. It was clear the importance of defining longitudinal strategies involving business, technical and operational departments within your entire media service to reduce churn and maximize... 

6 Sep