Academy blog

3 Challenges Facing eGaming Broadcasters in 2019

eSports has grown from a devoted subculture of gaming enthusiasts into a dominating industry worth more than $500 million as of the end of 2017. As broadcasters begin to stand up and take notice of this, the dynamic of how this content is streamed is transforming due to new monetization models, intrusive... 

30 Nov

p-Hacking – What is it and is your business guilty of it?

Data does not speak for itself, it must be interpreted. As much as we want to convince ourselves that numbers on a page are black and white, in reality, there is always context in regard to what we are trying to find out, what we’re hoping to discover and what method we used to get this data. In... 

16 Nov

AI: The new brain of the video industry 

Originally published in BroadcastPro ME – November 2018 Issue 101 “Neural networks … allow the identification of the most important variables related to churn and [are] doing a very good job in pattern detection” Artificial intelligence (AI) has been ever present in the technical... 

6 Nov

3 Ways Sports OTTs Can Drive Engagement with Out-of-Playback Data

Sports streaming is moving online, there’s no denying it. With announcements this year of B/R Live, LaLigaTV and GolfTV to name just a few, it is clear that the way in which users consume sporting content has evolved to become more dynamic and on-demand. At the start of this year, it was announced... 

26 Oct

NPAW’s Jonathan Shields on the importance of data

Last month at IBC 2018 in Amsterdam, Jonathan Shields, our VP of sales in North America, Australia, New Zealand Uk and Ireland, sat down with the exhibition to discuss our product and why data is so important in the current landscape of online media companies.  For video companies looking to grow,... 

15 Oct

This is how industry leaders are minimizing user churn

  The benefits of focusing on customer retention aren’t solely to do with cost. As a returning customer, they are in many ways an ambassador for your product – able to talk about it, promote it and share it with others. The longer a customer stays with you, the more loyal they become to... 

26 Sep

3 WINNERS AND 2 LOSERS FROM IBC 2018

Year-on-year, the International Broadcasting Convention (IBC) raises the bar for video companies, big and small. In addition to the latest innovation in technology, IBC marks a point in the year where competitors will come together and display the latest trends in the digital space. IBC presents itself... 

19 Sep