Here at NPAW we specialize in processing and displaying big data gathered from online video services and turning it into actionable insights. Knowing how your platform performs and your audience behaves is key to the improvement of your service. As online video platforms are extremely rich in data, having visibility over it awards you with the strongest competitive edge in an every-day more crowded marketplace.
To get a sense of the Asian online video audience, we analyzed 3,001,052 views across 9 platforms in 12 territories: Brunei, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, and Viet Nam.
Although these countries technological development trends naturally vary somewhat, the impact of online video is significant and common to all. This report focuses on a series of KPI’s at a continental level and at national levels where video consumption is very high.
A team of data analysts at NPAW has determined which KPI’s are most critical and which data points to consider most carefully when serving Asian markets. Thanks to these KPI’s one can establish a standard to follow when jumping aboard the Asian online video playground. As a player in the market, you must deliver the best quality possible along with a strong compelling content.
newadmin on March 06th 2018
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