Academy blog

Delivering Gold Medal Playbacks

It doesn’t seem to matter what part of the world you’re from, from rural Pakistan to the Amazon Rainforest, to packed arenas across the globe, people love sports. It’s an age old fascination growing larger and larger, with new fans discovering their favorite games, and coming together because of shared loyalties (or common rivalries). No sporting event is more iconic of the bonding power of sports quite like the Olympic Games.

The Olympics gather some of the largest audiences for televised events. This year’s Summer Games in Rio de Janeiro, Brazil are certain to attract astounding numbers. However, something separates 2016’s games from those of yesteryear, and that’s the extent to which they will be livestreamed.

This month, NPAW released a new white paper which addresses is issues associated with live streaming. For instance, it reveals how “10 percent of the traditional TV sports audience has now shifted their prime viewing of live games to other video devices” but at the same time, the “whole video delivery chain generally doesn’t handle live streaming situations that well, performing as it should less than a quarter (23 percent) of the time when using just one CDN.”

Leading up to one of the largest live streaming events to date, anyone concerned with how video is delivered, and whether or not the end user enjoys their video experience, should take pause. If demand for live streamed content is on the rise, why aren’t the distributors of content taking the steps necessary to ensure it is being delivered to the audience’s satisfaction? Perhaps because they don’t know they have a problem.

Only real time data analytics platforms properly gauge the conditions under which a video is streamed to help provide the end user with an outstanding video experience . Sports livestreamers should realize that the qQuality of Eexperience (QoE) of their playback is what draws repeat end-users. At NPAW, we discovered that “most streaming video viewers will stop watching if they experience buffer ratios of more than 2 percent.”

We wrote this white paper to tell the world about how much audiences are affected by  any delivery issues, and what that means for content providers when audiences tune out. Using data, we offer unique insights about the future of video delivery and how data analytics will take us there.

You can download a PDF copy of The Challenges of Streaming Live Sporting Events here.

Just another thing to think about from us here at NPAW.

James Noeker on August 08th 2016

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