Academy blog

GfK: Streaming Video Third Most Popular Online Activity

A recent study released by GfK has announced that streaming video is the third most popular online activity after social networking and online shopping. In an age where internet speeds are getting faster and faster these findings are hardly surprising. Watching video online allows the user to choose exactly what they want to watch and when they want to watch it.  TV users on the other hand are limited by the TV schedule giving them less flexibility in their viewing times.

An interesting statistic is that households with at least one member under the age of 49 and whose children are present are more likely to stream and view OTT (Over the Top) video on a connected TV.  Furthermore, if there is a child in the household then they are significantly more likely to be using a TV, Blu-ray Player, gaming console or streaming video device to watch OTT video.

Due to this, it is extremely important that online video broadcasters offer the best possible service. This means that there should be little buffering or lag on the stream so that customers can get the greatest possible experience and enjoy watching their favourite TV show. However, many companies still have not confronted their streaming problems which may cause some viewers to be reluctant to leave the traditional TV services as they seem to work better.

In order to provide the best service for their customers, these video providers should use a real time data metrics platform in order to monitor their stream to understand and investigate the problems. An example of this platform is YOUBORA Analytics which monitors and analyses the delivery process and viewing experience and helps deliver the best video streams. It detects over 99% of the problems, has 5x faster reaction than other video analytics services and reduces churn rate by as much as 30%. This comprehensive video analytics solution allows you to properly take care of your customers during, after and even before they encounter problems. Reducing problems leads to happier viewers and they will use your service more and more. The key to solving video issues is surprisingly simple; we monitor and analyse the stream so you can provide the best experience possible.

GfK released an arty info graphic about their findings which you can find here.

James Noeker on July 30th 2015

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