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NICE PEOPLE AT WORK (NPAW), the European leader in Big Data media analytics, enters the US market in 2015

The company based in Barcelona is focused on Big Data processing, end-user Quality of Experience (QoE) and Media Analytics

Barcelona, Spain – January 2nd, 2015 – NICE PEOPLE AT WORK (NPAW) announces it is now expanding its presence in the US market. The European company has built a team of professionals to operate in the United States and is going to exhibit at NAB (National Associations of Broadcasters®) Las Vegas, NV, in April 2015.

NPAW works with multiple partners and provides direct sales support to its customers. It is an innovator in ultimate client-side real-time video and audio analytics monitoring and reporting, smart alerting, audio/radio specific analytics, real-time video optimization and CDN load balancing.

The company’s YOUBORA Analytics product is the most advanced client-side analysis, monitoring and decision-making tool used to optimize video OTT content in real-time. YOUBORA helps its media content publishing and video service operator customers to grow their audiences by improving QoE and maximizing end user engagement.

CEO of NPAW Ferran Gutiérrez is confident about their entrance to the US market: ‘We believe this is a perfect time to expand to America’s market withYOUBORA, our proven and deployed Smart Analytics Platform with advanced real-time Big Data processing that enables media service providers to deliver TV-quality viewing experience on the Internet. The wide range of “ready to use” client plug-ins we have already developed make YOUBORA´s implementation a really easy task, revealing the full potential of the service for our customers in a matter of minutes.’


About NPAW

Founded in 2008, NPAW is a leader in advanced Big Data media analytics and real-time viewer QoE monitoring, Multi CDN Delivery, Managed Video Network deployment and real-time Analytics/Monitoring. With more than 50 customers in Europe and LATAM, NPAW creates, produces and manages advanced tools and products for premium video delivery and monitoring. The company supplies its technology to media publishing groups, broadcasters, Telcos and other OTT video service providers seeking excellence in video QoE. Youbora is available with ready to use client plug-ins for almost every available player technology (Flash, JavaScript, HTML5, Silverlight, native iOS and Android) as well as specific plug-ins for Hardware vendors (Samsung, LG, Phillips, Panasonic, Sony) and also for the leading Online Video Platforms.

Please visit for further information about NPAW


James Noeker on January 02nd 2015

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