Academy blog


Nice People At Work (NPAW) was founded in Barcelona in 2008 by Ferran Gutiérrez and Sergi Vergés, who together built a previous start-up, (Rakuten). NPAW focused early on technology like Nice 264, an end-to-end OVP, and later the DRM and encoding platform YOUZANA. By 2013, all efforts were directed to YOUBORA, NPAW’s core solution. With an injection of private funding, NPAW grew five-fold and began serving North America and other international markets. R&D pivoted to user experience with a data science team building better analytics using AI. Today, NPAW continues to produce cutting-edge data analytics and business intelligence for online video services.

newadmin on January 10th 2018

Most Recent Posts

How COVID-19 is Changing Online Streaming Behavior Globally

The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series... 

27 Mar

Demystifying Analytics Plugin Integrations for Video Providers

For video providers in today’s fast-moving media ecosystem, the ability to adapt to new developments is crucial. In order to stay relevant and maintain their place in their users’ content streaming habits, they need to constantly be on the frontier of technological developments to optimize their... 

11 Mar

A Roadmap to a Long Term In-Stream Video Ads Strategy

The video streaming industry is still new, which means that even major players are still figuring out whether and how to deliver in-stream video ads through the infrastructure that they have. As a recent report for AdAge points out, “there’s an opportunity to do better and to define a whole new genre... 

26 Feb