Academy blog


Nice People At Work (NPAW) was founded in Barcelona in 2008 by Ferran Gutiérrez and Sergi Vergés, who together built a previous start-up, (Rakuten). NPAW focused early on technology like Nice 264, an end-to-end OVP, and later the DRM and encoding platform YOUZANA. By 2013, all efforts were directed to YOUBORA, NPAW’s core solution. With an injection of private funding, NPAW grew five-fold and began serving North America and other international markets. R&D pivoted to user experience with a data science team building better analytics using AI. Today, NPAW continues to produce cutting-edge data analytics and business intelligence for online video services.

newadmin on January 10th 2018

Most Recent Posts

Introducing the YOUBORA Mobile App

As the streaming market matures and user expectations surge, the ability to immediately detect issues and share up-to-date reports across an organization is becoming an essential part of the day-to-day work lives of video industry professionals. In response, NPAW has launched the YOUBORA mobile app,... 

10 Jun

How to Weigh the Impact of Offline Downloads on your Streaming Service

As streaming becomes an ever-more established behavioral trend globally, online video providers are faced with a double-edged sword. Demand for online video is higher than ever, but so too is competition for space in consumers’ viewing habits. User expectations are on the rise and, as it is easier... 

3 Jun

How COVID-19 is Changing Online Streaming Behavior Globally

The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series... 

27 Mar