Academy blog
Academy blog
What is the user journey really like for SVODs? Where should you focus your efforts to increase acquisition and retention? This infographic helps explain how you, as a video streaming service, should prioritise efforts, why it is important to have full visibility of your platform and how your users interact with it, as well as what actions each department should carry out.
The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series...
27 Mar
For video providers in today’s fast-moving media ecosystem, the ability to adapt to new developments is crucial. In order to stay relevant and maintain their place in their users’ content streaming habits, they need to constantly be on the frontier of technological developments to optimize their...
11 Mar
The video streaming industry is still new, which means that even major players are still figuring out whether and how to deliver in-stream video ads through the infrastructure that they have. As a recent report for AdAge points out, “there’s an opportunity to do better and to define a whole new genre...
26 Feb