Academy blog
Academy blog
What is the user journey really like for SVODs? Where should you focus your efforts to increase acquisition and retention? This infographic helps explain how you, as a video streaming service, should prioritise efforts, why it is important to have full visibility of your platform and how your users interact with it, as well as what actions each department should carry out.
As the streaming market matures and user expectations surge, the ability to immediately detect issues and share up-to-date reports across an organization is becoming an essential part of the day-to-day work lives of video industry professionals. In response, NPAW has launched the YOUBORA mobile app,...
10 Jun
As streaming becomes an ever-more established behavioral trend globally, online video providers are faced with a double-edged sword. Demand for online video is higher than ever, but so too is competition for space in consumers’ viewing habits. User expectations are on the rise and, as it is easier...
3 Jun
The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series...
27 Mar