Academy blog

[INFOGRAPHIC] CUSTOMER ACQUISITION & RETENTION FOR VIDEO SERVICES

What is the user journey really like for SVODs? Where should you focus your efforts to increase acquisition and retention?  This infographic helps explain how you, as a video streaming service, should prioritise efforts, why it is important to have full visibility of your platform and how your users interact with it, as well as what actions each department should carry out.

Luisana Cartay on May 15th 2019

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