Academy blog

Key Insights

The following values reflect the overall Asian online video platform performance and show users are generally unsatisfied, suggesting an opportunity for improvement or new business development with well-crafted strategies and delivery.

These results show a positive experience in plays:

  • Average buffer ratio = 1.3%
  • Average number of interruptions = 1.5


These align with global averages:

  • Average join time = 4.06 seconds (matches global trends)
  • Average completion rate = 56% (slightly lower than global trends)


These show a poor performance in quality received by the end user:

  • Average bitrate = .99 Mbits/s
  • Average happiness score = 4.55


newadmin on March 06th 2018

Most Recent Posts

How COVID-19 is Changing Online Streaming Behavior Globally

The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series... 

27 Mar

Demystifying Analytics Plugin Integrations for Video Providers

For video providers in today’s fast-moving media ecosystem, the ability to adapt to new developments is crucial. In order to stay relevant and maintain their place in their users’ content streaming habits, they need to constantly be on the frontier of technological developments to optimize their... 

11 Mar

A Roadmap to a Long Term In-Stream Video Ads Strategy

The video streaming industry is still new, which means that even major players are still figuring out whether and how to deliver in-stream video ads through the infrastructure that they have. As a recent report for AdAge points out, “there’s an opportunity to do better and to define a whole new genre... 

26 Feb