According to a new report from Digital TV Research OTT TV and video revenues in Latin America will reach $2.91 billion in 2020, which is up from $37 Billion in 2010. Many companies are investing in the area as a whole and launching new OTT and VOD services.
For example, Filmin has recently launched FilminLatino which offers a number of on demand films to the public in Mexico. They expanded from Spain and are now looking to engage with this new market.
Another example is Vevo, the online video provider, who are also attempting to act as an ad distributor for the Internet Media Services in Latin America as they try to become more popular on this continent.
In Brazil, 43 platforms already offer OTT video and the market is continuing to diversify according to a report by the Business Bureau. The top content available is offered by Itunes, Net Now Brasil and Globosat Play Brasil. It is also interesting to note that according to GfK Latin American countries have the highest numbers of people strongly agreeing that cloud storage is essential to them.
Technology is improving in Central and South America and it is becoming more accessible to its inhabitants which means more and more of the population are taking an interest in online activities and services. This includes watching video online, and many companies who wish to stream video on this continent should consider using an advanced real time data metrics platform such as YOUBORA Analytics. It monitors and analyses the stream delivery process and experience ensuring that this new market will be able to access their favourite TV shows without worrying about the quality of the video. If the video has to buffer, your audience will suffer.
James Noeker on November 10th 2015
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