Steve Jobs knew what customers wanted. Yet in 2010, he was emphatic in his belief that ¨no one¨ would want to buy a big phone. His argument was simple: You’ve got to be able to reach the whole screen with the thumb on the hand you’re holding the phone with. Fast forward to 2018 and consumers have an insatiable appetite for sitting back and streaming video to their phones—a situation where big screens shine. (And, of course, Apple has long since adjusted it’s line-up to meet this demand.) According to a new study by eMarketer, the numbers of people streaming video on their mobile devices continues to pick up steam, doubling in the last four years to almost 2 billion people worldwide. But with increased mobile streaming come unique challenges for video services, from less tolerance for long join times to signal interruptions. (An examination of these issues, as well as solutions, is explored in a white paper jointly created by NPAW and Limelight Networks: Optimizing the Mobile Video Experience.)
Where the mobile experience goes is up for grabs, but it’s a fair bet most new phones in the pipeline will be geared to satisfy users’ appetites for a complete video experience. But that puts the ball in the court of OTTs and other online video providers who need to be ready to overcome the hurdles involved in bringing a quality experience to the still-somewhat-small screen. At NPAW, we’ve been helping online video services master mobile for some time. Our YOUBORA solution works with all devices to give online video services unparalleled visibility and insight into their users’ experience and behavior. At the Mobile World Congress in Barcelona at the end of the month when the curtains are lifted on hot new phones begging for equally dazzling video content, we’ll be there to show video providers how we can help them ensure their users get the mobile video experience they deserve and expect.
NPAW’s stand at MWC2018: Congress Square | Spanish Pavilion | Stand 37
Research & Editorial Team on February 16th 2018
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