Academy blog

New Hires Join Team Based at NPAW’s New York Headquarters

New Hires Join Team Based at NPAW’s New York Headquarters

NPAW expands its US and Pacific team in support of its international expansion strategy

NEW YORK – April 26, 2017 – NPAW (Nice People At Work), the most advanced and holistic business intelligence and video analytics company, announces the addition of three new team members to the company’s New York City headquarters. The expansion of our seasoned team of experts covering the North America and Australia comes in support of the growing demand of worldwide top video industry players to optimize their full video service performance at all levels in their company.

Jonathan Shields brings with him nearly twenty years of sales leadership and expertise in SaaS, cloud-computing, web content, OTT, and social media driven enterprises. Jonathan’s career is a case study in increasing revenue and brand awareness while simultaneously reducing costs and time-to-market.

Jesper Persen  is an expert in high tech sales and development, “bridging the gap between tech and people”. Most recently a Sales Director and Engineer, in the past he closed deals with big names like the New York papers The Daily News and Newsday, Bell Media, the Canadian Broadcasting Corporation, and Suddeutsche Zeitung.

Anita Campbell, a graduate of Columbia University, is an expert at ensuring SaaS products meet the specific demands of customers. As a Sales Engineer, she will work closely with our partners and customers to ensure YOUBORA performs as clients expect.

“Incorporating Jon, Jesper and Anita into the NPAW team comes at a time of unprecedented growth and opportunity for our company,” said NPAW CEO Ferran Gutiérrez. “2017 is going to be a big year for NPAW, and these new additions will make it even bigger than expected”.

The additional team members will be based at NPAW’s New York Headquarters, located at 79 Madison Avenue, in the “NOMAD” section of Manhattan. Meet them at NAB (SU7821).

About NPAW

NPAW is a Big Data and Business Intelligence company helping online video services globally in making data-driven decisions. NPAW has been in the online video business since 2008, and today we are one of the foremost players on the world stage in this domain.

Our award-winning solution, YOUBORA by NPAW, is the most advanced and holistic video analytics BI platform helping top-tier broadcasters, OTTs, telcos, and media companies gain a better understanding of how their audience behaves and how their platform performs in real time. YOUBORA provides descriptive and predictive insights to help customers reduce churn and proactively manage users, increase ad and content efficiency, and overcome operational and technical challenges.

Research & Editorial Team on April 17th 2017

Most Recent Posts

Introducing the YOUBORA Mobile App

As the streaming market matures and user expectations surge, the ability to immediately detect issues and share up-to-date reports across an organization is becoming an essential part of the day-to-day work lives of video industry professionals. In response, NPAW has launched the YOUBORA mobile app,... 

10 Jun

How to Weigh the Impact of Offline Downloads on your Streaming Service

As streaming becomes an ever-more established behavioral trend globally, online video providers are faced with a double-edged sword. Demand for online video is higher than ever, but so too is competition for space in consumers’ viewing habits. User expectations are on the rise and, as it is easier... 

3 Jun

How COVID-19 is Changing Online Streaming Behavior Globally

The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series... 

27 Mar