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NICE PEOPLE AT WORK and Streamroot team up to enable media companies to optimize their video service and deliver superior viewing experiences

Streamroot and NPAW join forces to facilitate the best business decisions to drive the outstanding performance of video services with YOUBORA Analytics and Streamroot delivery optimization.

BARCELONA, Spain & New York, NY –March 22, 2016– NICE PEOPLE AT WORK (NPAW), the leader in business intelligence and analytics technology in the online video industry, along with Streamroot, the leader in client-accelerated delivery solutions, announced today their strategic partnership to offer online video providers powerful analytics, business intelligence technology and delivery optimization tools to maximize revenue and increase ROI.

This strategic partnership allows broadcasters, OTTs, and media providers to monitor, improve, and optimize their service using in-depth and complete data alongside highly scalable video delivery. YOUBORA Analytics will help video providers increase viewers’ engagement, enhance big data strategies, optimize the quality of experience (QoE), and make informed and strategic decisions for their video service(s).

Based in New York, Streamroot client-accelerated streaming enables video providers to improve the quality of streams and lessen the burden on saturated infrastructures. Working in tandem with broadcasters’ existing CDN architecture, Streamroot connects devices streaming the same content at the same time for delivery that naturally scales to audiences – especially during high demand. Its solution ensures both more robust, reliable delivery and in turn high-quality, smooth video.

Combining YOUBORA Analytics, the most advanced business intelligence tool for video delivery, and Streamroot delivery optimization technology, video providers will be able to build more engaged and profitable audiences and deliver high quality experiences across any device by improving the QoE and maximizing user engagement.

“Streamroot is a great addition to our growing list of selected partners,” said Ferran Gutiérrez, CEO of NPAW. “This announcement further strengthens our commitment and the market’s trust in our technological excellence in working with Streamroot, and together, we will provide broadcasters and OTTs with solutions that enable them to leverage critical aspects of their video strategy and drive their video service to success.”

Streamroot CEO and Co-founder Pierre-Louis Theron adds, “We are thrilled to count Nice People at Work among our strategic partners. NPAW and Streamroot have long shared a commitment to offering robust, pioneering solutions that better our industry. Together we will help broadcasters build more profitable and efficient platforms, to improve the online video experience and use data to make better business decisions.”


About NPAW

NPAW is a big data and business intelligence company serving the online media industry. Using real-time data we help our customers to deliver excellent video experiences. Our platform leads the industry in integrated and devices supported technologies, enabling our customers to make smart business decisions using in-depth and complete data. The company is privately held with VC backing, and was founded in 2008 with offices in Europe and the U.S.

Please visit for further information.

About Streamroot

Streamroot is the leading provider of client-accelerated video optimization technology. Its robust, reliable and lightweight streaming solution provides an additional delivery layer to CDN infrastructures, allowing large broadcasters to reach their audiences more efficiently, ensure better quality of service, and naturally scale to increasing demand. By connecting devices streaming the same content at the same time, Streamroot decentralizes exchanges and helps broadcasters overcome one of the biggest challenges they face today: delivering quality video to millions of viewers across the world.

Streamroot is DRM agnostic, plugin-free for viewers and integrates seamlessly into broadcasters’ existing workflows. Founded in 2013 in France, the company today benefits from VC funding and serves premier media groups from its Paris and New York offices.

Visit for more information.


Media Contact for NPAW
Diana Navas
Tel: +34 931 22 21 11

Media Contact for Streamroot
Erica Beavers
Tel: +33 6 42 00 35 84



James Noeker on March 22nd 2016

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