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NPAW AND KALTURA STRENGTHEN TIES BETWEEN VIDEO CONTENT PROVIDERS & BUSINESS INTELLIGENCE

The partnership allows shared customers to incorporate business intelligence capabilities with greater visibility on their precisely segmented audience, to predict and proactively reduce churn with successful data-driven strategies.

BARCELONA, Spain, NEW YORK – May 24, 2017 – NPAW (NICE PEOPLE AT WORK), the most advanced, holistic big data and business intelligence (BI) company for online media services, has partnered with Kaltura, the leading video technology provider, to provide shared clients with the possibility to add NPAW’s BI solution, YOUBORA Infinity, that measures performance among segmented populations of users, to Kaltura’s TV Platform. The objective behind this collaboration is to strengthen ties between online video providers and business intelligence, providing visibility into end-users’ consumption behavior.

Joint customers benefit from YOUBORA Infinity and its SmartUsers module, which generates insights on user behaviour. These insights are seamlessly integrated into the Kaltura TV Platform – a platform that enables content providers to manage their content, business modules, users, and devices through to the user experience.

“Here at NPAW, we have developed the most accurate, ahead of the curve, real-time segmentation tool. The journey that we embarked on alongside Kaltura is living proof of how powerful YOUBORA-module SmartUsers is,” says Sergi Vergés, COO at NPAW.

“Connecting NPAW’s deep intelligence with our TV Platform opens up great opportunities for our customers and helps them make data-driven decisions, in order to continue to move forward towards building loyal and satisfied audiences.” said Dr. Shay David, Kaltura Co-Founder and General Manager of the Media and Telecom Business Unit.

newadmin on January 11th 2018

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