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NPAW announces strategic partnership with the Akamai

NPAW announces strategic partnership with the Akamai

Global video Business Intelligence leader to integrate technology with leading CDN provider with the aim of mastering content delivery

BARCELONA, Spain, and NEW YORK – April 25th, 2017 – NPAW (Nice People At Work), masters of the most holistic business intelligence and video analytics data as a service platform for the online video industry today announced a strategic partnership with Akamai, world’s largest and most trusted cloud delivery platform. The move is intended to integrate YOUBORA, the award winning platform by NPAW, with Akamai’s Media Delivery solutions to help promote excellence in premium content delivery.

Through this partnership, joint NPAW and Akamai customers will have access real-time, actionable insights delivered by YOUBORA to optimize their service performance and help ensure high quality content delivery over the world’s leading CDN. YOUBORA data will also empower Akamai with data to compare the experiences of their users with those occurring throughout the industry-at-large.

Further, joint NPAW and Akamai customers will have the opportunity to benefit from insights into service and customer behavior that can help improve overall performance and quality of core video and support services. The real-time, limitlessly filterable audience behavior and quality metrics provided by YOUBORA, paired with innovative SmartModules, can digest data and transform it into action items with which to make tactical and strategic decisions.

“With YOUBORA, Akamai has the top tier intelligence in place to ensure and reinforce their spot as a top-tier CDN champion,” said NPAW CEO Ferran Gutierrez’s about the announcement “We are glad to team up with Akamai. Our companies complement each other in mission and function, it is a natural way to enhance our pioneering BI platform with the strength of an advanced, world-leading content delivery network.”

The announcement comes amid the the NAB Show where NPAW (SU7821) is exhibiting new big releases.

About NPAW

NPAW is a Big Data and Business Intelligence company helping online video services globally in making data-driven decisions. NPAW has been in the online video business since 2008, and today we are one of the foremost players on the world stage in this domain.

Our award-winning solution, YOUBORA by NPAW, is the most advanced and holistic video analytics BI platform helping top-tier broadcasters, OTTs, telcos, and media companies gain a better understanding of how their audience behaves and how their platform performs in real time. YOUBORA provides descriptive and predictive insights to help customers reduce churn and proactively manage users, increase ad and content efficiency, and overcome operational and technical challenges.


James Noeker on April 25th 2017

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