Academy blog

NPAW expands its device intelligence with DeviceAtlas to power its YOUBORA video analytics suite

Complete, up-to-date, accurate device data to optimize video quality of streaming and platform performance, usability and bottom line

Barcelona, Spain, April 10, 2019 — NPAW (Nice People At Work) — the global big data and video intelligence company based in Barcelona helping video services grow — is delighted to announce that will embed device intelligence into their advanced video analytics solutions from DeviceAtlas — the world’s leading device intelligence solution providing rich data on all mobile and connected devices including smartphones, tablets, laptops, and wearable devices since 2008, helping companies gain a detailed understanding of device usage across the different touch points.

Increasing device fragmentation can be a big headache for businesses as users can access online content on a myriad of devices, including smartphones, tablets, laptops, wearables and smart TVs. Not only that, but the number of phone models, phone makers, screen sizes and screen resolutions out there is immense, making it more difficult for businesses to optimize across all devices.

NPAW chose DeviceAtlas to provide the most accurate device analytics in real-time for its over 150 customers and more than 55 billion plays processed a year from every single country in the world in order to stay on top of this complex device landscape and help companies gain a detailed understanding of device usage across the different touch points. With DeviceAtlas, NPAW has access to 180+ device properties on over 50,000 unique devices so its customers can analyze how their content is consumed according to the device the user is on — based on dimensions such as device type, screen size, browser, browser version, OS version and much more.

Previously, NPAW had its own library of devices. However, with new devices continuously coming out and fresh updates being released from OSes and browsers, this quickly required significant engineering time to maintain, diverting resources from product development and enhancements. DeviceAtlas removes this labor-intensive task by reliably identifying devices in real-time with its high-performance Enterprise API.

NPAW deploys the DeviceAtlas solution in its YOUBORA Suite, an advanced online video monitoring and optimization platform that helps companies map the entire user path to and build engaging media experiences that will drive growth and captivate audiences. DeviceAtlas’ high performance, high accuracy solution ensures NPAW’s customers get real-time views on viewer engagement and helps them deliver a more engaging viewing experience across any device.

Research & Editorial Team on April 26th 2019

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