The partnership allows shared customers to incorporate business intelligence capabilities with greater visibility on their precisely segmented audience, to predict and proactively reduce churn with successful data-driven strategies.
BARCELONA, Spain, NEW YORK – May 24, 2017 – NPAW (NICE PEOPLE AT WORK), the most advanced, holistic big data and business intelligence (BI) company for online media services, has partnered with Kaltura, the leading video technology provider, to provide shared clients with the possibility to add NPAW’s BI solution, YOUBORA Infinity, that measures performance among segmented populations of users, to Kaltura’s TV Platform. The objective behind this collaboration is to strengthen ties between online video providers and business intelligence, providing visibility into end-users’ consumption behavior.
Joint customers benefit from YOUBORA Infinity and its SmartUsers module, which generates insights on user behaviour. These insights are seamlessly integrated into the Kaltura TV Platform – a platform that enables content providers to manage their content, business modules, users, and devices through to the user experience.
“Here at NPAW, we have developed the most accurate, ahead of the curve, real-time segmentation tool. The journey that we embarked on alongside Kaltura is living proof of how powerful YOUBORA-module SmartUsers is,” says Sergi Vergés, COO at NPAW.
“Connecting NPAW’s deep intelligence with our TV Platform opens up great opportunities for our customers and helps them make data-driven decisions, in order to continue to move forward towards building loyal and satisfied audiences.” said Dr. Shay David, Kaltura Co-Founder and General Manager of the Media and Telecom Business Unit.
NPAW is a Big Data and Business Intelligence company helping online video services globally in making data-driven decisions. NPAW has been in the online video business since 2008, and today we are one of the foremost players on the world stage in this domain.
Our award-winning solution, YOUBORA Infinity by NPAW, is the most advanced and holistic video analytics BI platform helping top-tier broadcasters, OTTs, telcos, and media companies gain a better understanding of how their audience behaves and how their platform performs in real time. YOUBORA provides descriptive and predictive insights to help customers reduce churn and proactively manage users, increase ad and content efficiency, and overcome operational and technical challenges.
Kaltura’s mission is to power any video experience. A recognized leader in the OTT TV (Over the Top TV), OVP (Online Video Platform), EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform, and as the one with the widest use-case and appeal. Kaltura is deployed globally in thousands of enterprises, media companies, service providers and educational institutions and engages hundreds of millions of viewers at home, in work, and at school. The company is committed to its core values of openness, flexibility, and collaboration, and is the initiator and backer of the world’s leading open-source video-management project, which is home to more than 150,000 community members.
The Kaltura Media and Telecom Business Unit is focused on solutions for service providers, and media companies looking to create next generation TV experiences. The Kaltura TV Platform enables customers to quickly launch a comprehensive Pay TV service with advanced monetization, social interaction and personalization tools. Kaltura OTT TV provides a cross-device experience for all content types – live, VOD and catch-up. For more information visit www.kaltura.com.
Laura Delcor, NPAW
Tel: +34 931 22 21 11
James Noeker on May 24th 2017
The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series...
For video providers in today’s fast-moving media ecosystem, the ability to adapt to new developments is crucial. In order to stay relevant and maintain their place in their users’ content streaming habits, they need to constantly be on the frontier of technological developments to optimize their...
The video streaming industry is still new, which means that even major players are still figuring out whether and how to deliver in-stream video ads through the infrastructure that they have. As a recent report for AdAge points out, “there’s an opportunity to do better and to define a whole new genre...