YOUBORA Suite is composed of standalone products that provide full visibility and control across the entire user journey to help C-level managers of media companies build engaging experiences to drive audience growth, retention and revenue maximization.
BARCELONA, SPAIN – September 13th, 2018 – NPAW (Nice People At Work) —a global leader in big data and video business intelligence to help media companies grow— introduces YOUBORA Suite, an enhanced analytics offering that brings support to business and technical teams at media companies to drive business growth.
In a crowded market full of OTTs, telcos and broadcasters competing for the 2-hour window of screen time of their digital, impatient and mobile audience, users demand fully satisfactory experiences as the source of their entertainment. In the era of personalization, advanced insights provided by YOUBORA Suite can help connect the dots across the entire user path to help companies build engaging media experiences that will drive growth and captivate audiences. Only by correlating full visibility of the end-user session with playback information will companies be able to flawlessly manage every pillar of their video service to succeed.
The new YOUBORA Suite video analytics SaaS is composed of independent apps – ANALYTICS, INFRASTRUCTURE, USERS and ADS – that provide full understanding and comprehension of the entire user journey alongside visibility of platform performance. Apps come boosted by unrivalled, in-depth analysis, precise cluster identification capabilities, prediction, intelligent alerts, reporting and A/B testing.
Advanced insights will help managers launch targeted marketing promotions, review commercial packages, manage the product life cycle, build an appealing content catalogue and engaging content discovery strategies, optimize ad monetization and reduce its impact on churn. Managers at video companies will be able to offer premium quality and proactive customer service in addition to successful strategies that clearly contribute to business growth and help differentiate from competitors.
YOUBORA Suite products are compatible with other analytics tools. Use YOUBORA Suite in tandem with other products for easy integration into the customers’ workflow. The growing universe of third-party integrations from NPAW is allowing customers further control and actionability of both their data and their ability to connect it to other platforms they use.
“We offer the best analytics solution for media companies. We are the first and only company in the world to collect and correlate data across the entire media session at scale in real-time: navigability, user journey, and video analytics, altogether,” said Ferran Gutiérrez, CEO and Co-founder from NPAW. “We don’t charge customers for their data; because of our business model, only when customers grow, we grow.”
Research & Editorial Team on April 26th 2019
It’s that time of year again, fashion designers and models are ready for today’s runway, and NICE PEOPLE AT WORK will be there too! From the 2nd to the 5th of February we will give you live, high quality and uninterrupted streaming of all the shows of the 080 Barcelona Fashion, so you won´t...
YOUBORA Analytics is available in Brightcove’s new advanced player to maximize End User Quality of Experience in OTT delivery Brightcove and NICE PEOPLE AT WORK (NPAW) worked together to enhance Brightcove’s brand-new player with NPAW’s YOUBORA Analytics, the most advanced real-time metrics...
Quality of Experience has become an overused term in the online video industry, but also one of the big challenges that online broadcasters and OTT´s have to deal with. Even more now, a period in which users spend more time connected to the digital world than to reality. Moreover, expectations and requirements...