Last month at IBC 2018 in Amsterdam, Jonathan Shields, our VP of sales in North America, Australia, New Zealand Uk and Ireland, sat down with the exhibition to discuss our product and why data is so important in the current landscape of online media companies.
For video companies looking to grow, Jonathan simply claims that “they need data to better understand the performance of the video ecosystem”. More specifically, Jonathan spoke about the importance of data when it comes to personalization and ads.
“We collect around 5 billion streams a month from 120 countries. Within that, we collect 4-50 metrics per play and that can be very valuable for them to make content or recommendations… Once they understand the video ecosystem, they’re then traditionally asking how can to better support their customer base. Not only from recommendations and delivering ads but when someone calls in, being able to know what they’re watching or where they’re coming from – Having a better customer experience.”
To learn more about YOUBORA Suite and the topics Jonathan discussed, head here and learn how to grow your video company.
Max Gayler on October 15th 2018
It’s that time of year again, fashion designers and models are ready for today’s runway, and NICE PEOPLE AT WORK will be there too! From the 2nd to the 5th of February we will give you live, high quality and uninterrupted streaming of all the shows of the 080 Barcelona Fashion, so you won´t...
YOUBORA Analytics is available in Brightcove’s new advanced player to maximize End User Quality of Experience in OTT delivery Brightcove and NICE PEOPLE AT WORK (NPAW) worked together to enhance Brightcove’s brand-new player with NPAW’s YOUBORA Analytics, the most advanced real-time metrics...
Quality of Experience has become an overused term in the online video industry, but also one of the big challenges that online broadcasters and OTT´s have to deal with. Even more now, a period in which users spend more time connected to the digital world than to reality. Moreover, expectations and requirements...