Last month at IBC 2018 in Amsterdam, Jonathan Shields, our VP of sales in North America, Australia, New Zealand Uk and Ireland, sat down with the exhibition to discuss our product and why data is so important in the current landscape of online media companies.
For video companies looking to grow, Jonathan simply claims that “they need data to better understand the performance of the video ecosystem”. More specifically, Jonathan spoke about the importance of data when it comes to personalization and ads.
“We collect around 5 billion streams a month from 120 countries. Within that, we collect 4-50 metrics per play and that can be very valuable for them to make content or recommendations… Once they understand the video ecosystem, they’re then traditionally asking how can to better support their customer base. Not only from recommendations and delivering ads but when someone calls in, being able to know what they’re watching or where they’re coming from – Having a better customer experience.”
To learn more about YOUBORA Suite and the topics Jonathan discussed, head here and learn how to grow your video company.
Max Gayler on October 15th 2018
The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series...
For video providers in today’s fast-moving media ecosystem, the ability to adapt to new developments is crucial. In order to stay relevant and maintain their place in their users’ content streaming habits, they need to constantly be on the frontier of technological developments to optimize their...
The video streaming industry is still new, which means that even major players are still figuring out whether and how to deliver in-stream video ads through the infrastructure that they have. As a recent report for AdAge points out, “there’s an opportunity to do better and to define a whole new genre...