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Octoshape and ‘Nice People At Work’ Partner To Drive Enhanced Audience Engagement And Client-Side OTT Multiscreen Analytics

Client-Side Analytics combined with Stream Acceleration Technologies enable Broadcasters to further monetize OTT content services

September 13th 2014, International Broadcasters Convention: Octoshape, an industry leader in cloud-based, over-the-top (OTT) stream acceleration and contribution technologies for broadcasters, enterprises and carriers, and Nice People at Work the leader in advanced media analytics and real-time viewer experience monitoring tools,  announced they have partnered to deliver enhanced OTT analytics for broadcasters.

The partnership combines the powerful Nice People At Work YouboraTM OTT Reporting and Analytics data with detailed Client-Side statistics from the Octoshape Infinite HD-MTM stream acceleration engine. Customers now get an even more detailed and accurate insight than ever before around consumer quality experiences, engagement time, geographic disbursement and what content is most popular.

“We are thrilled to integrate with the Nice People At Work Product Line” said Michael Koehn Milland, CEO of Octoshape. “Our customers will benefit from the transparency and detailed analytics provided by Youbora. We now not only enable TV like quality experiences but also provide deep insight into their viewers behavior which provides the broadcaster with tools to make even better programming decisions.”

Ferran Gutiérrez, CEO of Nice People At Work, said: “The Octoshape And Nice People At Work solutions are a natural fit. Our products are focused on ensuring the broadcaster not only gets the most insight into consumer behavior but also ensures that the broadcaster offers the best quality for its viewers. Increasing quality and providing accurate visibility into the consumer experience enables the customer to drive more successful OTT video distribution business”

The integrated analytics solution is currently being deployed with leading broadcasters across Europe and will be ready for large scale deployment with other OTT IPTV broadcaster customers in late 2014.


For more information or to schedule a demo during IBC, please email

About Octoshape

Octoshape is a revolutionary cloud OTT IPTV service provider that focuses on delivering broadcast, enterprise and carrier solutions. Octoshape’s cloud technologies are adopted worldwide to enable the evolution of broadcast TV to broadband TV.  The patented stream acceleration platform combined with the suite of multicast technologies offer unparalleled stream quality, true global reach and multicast-equivalent network efficiency to deliver a consistent and cost effective TV viewing experience for broadband multi-screen, point to (multi) point contribution and enterprise delivery.  Visit us at for more information and follow us on LinkedIn and Twitter.


For Octoshape


About Nice People At Work

Founded in 2008 and headquartered in Barcelona, Nice People At Work is leader in Media Analytics, Quality of Experience Service Monitoring and CDN Balancing solutions, which together offers a unique and state of the art set of tools that helps the world’s first class broadcasters and Digital Media Services to improve understanding of their end users Quality of Experience and it’s impact in audience, engagement and service usage. Nice People At Work YouboraTM   suite monitors every single service stream to provide real time 1 mngranularity aggregated and detailed information allowing full control over quality and costs of service delivered, leveraging online media distribution services to a new, unparalleled Quality of Experience. Visit us at for more information and follow us on LinkedIn.

For Nice People At Work

James Noeker on September 13th 2014

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