Academy blog

How to handle fraud using overlapping metrics

We’re living in a post-Cambridge Analytica world where tools that can capture and analyze user behavior are in the interest of both Saas businesses and their users. The world of user behavior has been broadcasted to the public and as a result, we’re seeing a great interest from Telcos, media services... 

7 May

Is me and NPAW a great match?

Mirror, mirror on the wall… is NPAW the best one of them all? The cultural match among companies and employees has spilled and it’s definitely still spilling a lot of ink, so I won’t add too many words on this. It has a strong impact on the quality and the length of relationships in the business... 

12 Apr

The Three Hot Topics Surrounding Online Video: January – March 2018

This last quarter we have kept on witnessing the ongoing and unstoppable expansion of the online video industry. We’re talking about more players joining in the market, richer experiences, higher quality standards in both audio and video as well as a major focus on getting the viewer to find his best... 

12 Apr

Can you guess which KPI is the most reliable for your online video service?

The answer is User Churn. Technical, operational, consumption and performance KPIs must be monitored at all times but the reality is that these indicators are just the guts that drive a bigger phenomenon called user churn. User churn is the one KPI that can demonstrate the health of your service and... 

28 Mar

WHAT MOVIE DO YOU RECOMMEND TODAY?

All You Can See Real-time video service monitoring helps content providers identify top-performing titles, most-searched titles, successful and unsuccessful trailers, repeat plays, and the relationship between recommendations and views for suggested titles. By correlating user behaviour, patterns and... 

20 Mar

Creative problem-solving approach and Innovation in workplaces

Challenge: (noun) a task or situation that tests someone’s abilities. Difficulty: (noun) 1. the state or condition of being difficult // 2. a thing that is hard to accomplish, deal with, or understand. Creativity: (noun)  the use of imagination or original ideas to create something; inventiveness. Innovation: (noun) the... 

15 Mar

THE FORMULA TO VIDEO PERSONALIZATION

Log into your video service: Find a new content arrangement “Titles you can’t miss”, “Recently Watched” or “What Others Watched”; See different covers for one piece of content over time; Only see ads relevant to you and in a way that doesn’t disturb your experience; Notice a new... 

7 Mar