Academy blog

IBC 2017, what’s trending?

After another successful IBC edition here’s what we witnessed. The focus this year has been mostly drawn towards stepping up the virtual reality experience online, AI as a support tool for more immersive experiences, and making the OTT world more accessible, complete and smarter. VR During this year’s... 

22 Sep

NPAW ANNOUNCES EXPANSION OF ANALYTICS TO INCLUDE OFFLINE PLAYBACK METRICS

With major streaming platforms pivoting to offline playback and others in the industry soon to join the trend, NPAW business intelligence firm stays ahead of its competition by monitoring occurrences during offline playbacks BARCELONA, Spain, NEW YORK – September 13th, 2017 – NPAW, the big... 

14 Sep

NPAW TAKES NEW STEPS TO IDENTIFY FRAUDULENT USES OF VIDEO SERVICES

Detection and monitoring of simultaneous views from a single user account helps OTTs better understand users behavior to review customer acquisition and retention strategies BARCELONA, Spain, NEW YORK – SEPTEMBER 7, 2017 – NPAW (Nice People At Work), the big data and business intelligence... 

14 Sep

Make The Right Call With A/B Testing & MVT

Following up on our latest article on the advantages of testing strategies prior to launching them, we now go more in depth into how both of these testing approaches work and when to use them. Both tests allow you to test your audience’s sensitivity to significant or minor changes. By applying around... 

14 Sep

Testing Gives You Better Aim

In our previous articles we spoke about the ability to predict churn and support your ROI with lifetime value forecasts. It was clear the importance of defining longitudinal strategies involving business, technical and operational departments within your entire media service to reduce churn and maximize... 

6 Sep

Offline Content: Freedom and Satisfaction For Your Customers!

With mobile devices tailgating laptops as “the most watched on device” and video content taking over most of the web, the matter of mobility and access to an online video service without any internet is an aspect that users start to take into account when choosing an online video provider or renewing... 

30 Aug

We won!

We are happy to announce that we won the Streaming Media Europe Reader’s Choice Award for Best Analytics Platform. We are proud to see YOUBORA infinity realize an esteem among our industry peers the same as we hold it here at NPAW – unique and innovative. On the heels of this announcement, we... 

25 Aug