Academy blog

Streaming live sports is a hassle, so why is it so popular?

Go into a large electronics store and you’ll likely find rows of televisions tuned to sports channels because retailers know sports are among the most tantalizing content for an old-fashioned, “lean back” viewing experience on a wide screen. But how this sports content arrives at those... 

20 Oct

Password Sharing: Friend or Foe?

Susan, a mother in Portland, signs up for a subscription-based, video-on-demand service (SVOD) for her family. The next month, her eldest son Tommy goes off to college in Chicago and takes the password with him. In his first week, Tommy shares... 

5 Oct

NPAW jumps on board the IOT ship

Internet of Things (IoT), the next frontier and the industry that leads the way to tomorrow’s connected future. As a Big Data and business intelligence company we truly believe in the strong potential of this sector and the opportunities it holds for businesses of all fields to become quicker and overall... 

28 Sep

IBC 2017, what’s trending?

After another successful IBC edition here’s what we witnessed. The focus this year has been mostly drawn towards stepping up the virtual reality experience online, AI as a support tool for more immersive experiences, and making the OTT world more accessible, complete and smarter. VR During this year’s... 

22 Sep

NPAW ANNOUNCES EXPANSION OF ANALYTICS TO INCLUDE OFFLINE PLAYBACK METRICS

With major streaming platforms pivoting to offline playback and others in the industry soon to join the trend, NPAW business intelligence firm stays ahead of its competition by monitoring occurrences during offline playbacks BARCELONA, Spain, NEW YORK – September 13th, 2017 – NPAW, the big... 

14 Sep

NPAW TAKES NEW STEPS TO IDENTIFY FRAUDULENT USES OF VIDEO SERVICES

Detection and monitoring of simultaneous views from a single user account helps OTTs better understand users behavior to review customer acquisition and retention strategies BARCELONA, Spain, NEW YORK – SEPTEMBER 7, 2017 – NPAW (Nice People At Work), the big data and business intelligence... 

14 Sep

Make The Right Call With A/B Testing & MVT

Following up on our latest article on the advantages of testing strategies prior to launching them, we now go more in depth into how both of these testing approaches work and when to use them. Both tests allow you to test your audience’s sensitivity to significant or minor changes. By applying around... 

14 Sep