At NPAW we specialize in processing and displaying big data gathered from online video services and turning it into actionable insights to drive performance and maximize revenue. Knowing how your platform performs and your audience behaves is key to the improvement of your service to increase user engagement. As online video platforms are extremely rich in data, having visibility over it awards you with the strongest competitive edge in an every-day more crowded marketplace.
To get a sense of the Asian online video audience, we analyzed 3,001,052 views in 12 territories over 2 months: Brunei, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, and Viet Nam.
This report focuses on a series of KPIs at a continental level and for the following three territories: India, Singapore, and Hong Kong, where video consumption is notably high.
A team of video data analysts at NPAW has determined the most critical KPIs and data points to consider most carefully when serving Asian markets. These KPIs establish a standard to follow when jumping aboard the Asian online video playground. As a player in the region, you must deliver the best quality possible along with a strong compelling content to support your expansion strategy.
newadmin on February 08th 2018
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