Academy blog

Data Collection

At NPAW we specialize in processing and displaying big data gathered from online video services and turning it into actionable insights to drive performance and maximize revenue. Knowing how your platform performs and your audience behaves is key to the improvement of your service to increase user engagement. As online video platforms are extremely rich in data, having visibility over it awards you with the strongest competitive edge in an every-day more crowded marketplace.

To get a sense of the Asian online video audience, we analyzed 3,001,052 views in 12 territories over 2 months: Brunei, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, South Korea, Taiwan, Thailand, and Viet Nam.

This report focuses on a series of KPIs at a continental level and for the following three territories: India, Singapore, and Hong Kong, where video consumption is notably high.

A team of video data analysts at NPAW has determined the most critical KPIs and data points to consider most carefully when serving Asian markets. These KPIs establish a standard to follow when jumping aboard the Asian online video playground. As a player in the region, you must deliver the best quality possible along with a strong compelling content to support your expansion strategy.



newadmin on February 08th 2018

Related Post

NICE PEOPLE AT WORK will be live streaming the 080 Barcelona Fashion

It’s that time of year again, fashion designers and models are ready for today’s runway, and NICE PEOPLE AT WORK will be there too! From the 2nd to the 5th of February we will give you live, high quality and uninterrupted streaming of all the shows of the 080 Barcelona Fashion, so you won´t... 

2 Feb

NICE PEOPLE AT WORK and Brightcove become partners in Brightcove’s new player generation

YOUBORA Analytics is available in Brightcove’s new advanced player to maximize End User Quality of Experience in OTT delivery Brightcove and NICE PEOPLE AT WORK (NPAW) worked together to enhance Brightcove’s brand-new player with NPAW’s YOUBORA Analytics, the most advanced real-time metrics... 

10 Feb

Quality of Experience (QoE): Option or Need?

Quality of Experience has become an overused term in the online video industry, but also one of the big challenges that online broadcasters and OTT´s have to deal with. Even more now, a period in which users spend more time connected to the digital world than to reality. Moreover, expectations and requirements... 

16 Feb