Academy blog

Announcing SmartUsers

NPAW introduces SmartUsers to predict churn and A/B/n test business decisions with the most accurate technology in the market

New SmartModule for YOUBORA business intelligence platform helps content providers maximize end-user retention and experiment decisions through A/B/n testing to make the right call

BARCELONA and NEW YORK – April 20, 2017 – NPAW (NICE PEOPLE AT WORK), the most advanced and holistic big data and business intelligence company for online video services, introduced today SmartUsers. The disruptively innovative module works within the YOUBORA analytics solution to SmartUsers allows content providers A/B/n test new decisions on precisely segmented users samples – based on any desired parameters including predictive churn algorithms, to launch successful improvements, ultimately reducing churn and maximizing revenue.

SmartUsers offers unprecedented knowledge to YOUBORA customers by adding predictive insights to help them act before churn. The cutting-edge technology behind it not only allows customers to predict user churn for the upcoming 30 days pointing out the probability of abandoning the service, but also aids in successful A/B/n test strategies on customized samples within the customer’s audience, track results in real time and select the recommended action based on solid algorithms that output the probability of success when implementing the tested action across the entire platform. This results in loyal audiences and tremendously optimized online video businesses.

With SmartUsers customers can have their own lab, being able to define experiments for specific, measurable goals and make accurate, data-driven decisions regarding player configurations, content recommendation engines, customer care strategies, or UI/UX arrangements among others. Content providers have full visibility of their audience, deep understanding on consumption trends and users’ life cycle.

NPAW’s game changing module lets the user know how sensitive their customers are to changes on the video service. Customers can now decrease the amount of people fleeing their service and improve engagement. SmartUsers encourages YOUBORA users follow a new path towards success.


About NPAW

NPAW is a Big Data and Business Intelligence company helping online video services globally in making data-driven decisions. NPAW has been in the online video business since 2008, and today we are one of the foremost players on the world stage in this domain.

Our award-winning solution, YOUBORA by NPAW, is the most advanced and holistic video analytics BI platform helping top-tier broadcasters, OTTs, telcos, and media companies gain a better understanding of how their audience behaves and how their platform performs in real time. YOUBORA provides descriptive and predictive insights to help customers reduce churn and proactively manage users, increase ad and content efficiency, and overcome operational and technical challenges.


For press inquiries contact:

Laura Delcor | VP Marketing Communications, NPAW


James Noeker on April 20th 2017

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