Academy blog
Academy blog
Gain unprecedented knowledge to maximize subscribers’ retention and customer loyalty and minimize subscribers’ churn by understanding their consumption trends and experience track record, so you can concentrate on bringing in new ones. Its latest improvements allow SmartUsers to go one step further in assisting you, it now can detect fraudulent use of your service. This insight is key in understanding how your users use your platform to both develop strategies and adjust offerings.
The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series...
27 Mar
For video providers in today’s fast-moving media ecosystem, the ability to adapt to new developments is crucial. In order to stay relevant and maintain their place in their users’ content streaming habits, they need to constantly be on the frontier of technological developments to optimize their...
11 Mar
The video streaming industry is still new, which means that even major players are still figuring out whether and how to deliver in-stream video ads through the infrastructure that they have. As a recent report for AdAge points out, “there’s an opportunity to do better and to define a whole new genre...
26 Feb