Academy blog

Social Media Wins Big at Rio Olympics

Headlines may have been filled with Phelps, Bolt, and Peaty winning big at the 2016 Olympic Games held in Rio, but the real winner was Snapchat, and every other social media platform. In April, it was announced that Snapchat had signed a deal with NBC, carriers of U.S. Olympic programming, to stream some additional Olympic content on their popular mobile app.

Like Facebook and Twitter, Snapchat was permitted to stream game highlights. The San Diego Union-Tribune reports that these social media platforms were more successful at delivering video to the end-users who sought after it.

The immense popularity of new platforms for content like this is nothing new. The past decade has seen the digitization of just about every aspect of “analog” life. But we have moved past mere digitization, our current path is redefinition. Future generations won’t video online video as online video, merely video. This year’s Olympics was an example of the future norm, people wanted the ease with which the internet delivers video – ergonomic, intuitive, convenient, and accessible almost everywhere.

Our award winning YOUBORA Analytics platform is uniquely equipped to support the weight of the future. It will monitor, track, and provide useful models to guide management in growing their video business. Whether a sports broadcaster, OTT, telecom, or another provider of video, the use of real time data makes complex tasks like live streaming, once daunting and synonymous with buffering, more manageable to boost QoE and drive positive user engagement.

Just another thing to think about from us here at NPAW.

James Noeker on September 02nd 2016

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