Academy blog

Sony Leaps into VR

This week, Sony Electronics made history having released a virtual reality add-on for the PlayStation 4. Sony’s PlayStation series of gaming consoles have been very successful since launching in the 1990’s when video gaming was revolutionary in-and-of itself.

PlayStation VR, as the initiative has been branded, is being seen by some as the bellwether for the mass market success of VR technology. According to The Financial Times,The device, which costs at least $200 less than PC-based headsets such as Facebook’s Oculus Rift and HTC’s Vive, was greeted with early morning queues at electronics shops across Japan, although consumers were quickly disappointed to find that there were very few on the shelves beyond those set aside for pre-orders.” With about 30 games already available, and another 20 due out in anticipation of the holiday shopping season, Sony is aiming to use the successful and easily recognizable PlayStation brand as a springboard for future success.

This is Sony’s chance to gain first-mover foothold among the major video game consoles as it relates to VR. But come next year, says CNBC, Microsoft (makers of the Xbox line of consoles) and possibly Nintendo (makers of the Wii) will have VR offerings of their own, so Sony has to make its VR stand out.

Sitting down in 2014 with Polygon, Shuhei Yoshida of PlayStation admitted that for a VR initiative to take off, two factors are required – “It would need amazing content and it would need to be improved from a good system to a great one.” Part of ensuring that every system is a great system, the end-user experience must be delivered flawlessly. Good analytics platforms, like YOUBORA by NPAW, record data in real time with minute by minute precision. This drives VR systems to operate with superior quality, which is essential based on the very nature of the virtual reality experience.

Just another thing to think about from us here at NPAW.  


Image Courtesy of Christian Bertrand /

James Noeker on October 14th 2016

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