Academy blog

Summer HotWatch: Virtual Reality Explosion

It was announced recently that Icaros GmbH had developed a virtual reality (VR) set which would allow users to simulate adventurous activities such as “flying and deep ocean sea diving.” The development opens a door for the personal fitness industry, which has been struggling to find a way to make exercise “interesting,” according to Bloomberg. This development is just another new dimension of the increasingly diverse and pioneering field of virtual reality.

 

Across screens, across lives

Large players are starting to further their involvement in virtual reality technologies, most recently Oracle announced it had charged their new “internal startup” to include AR and VR in their portfolio of technologies. The initial mass market developments have focused on home entertainment, notably Sony’s Playstation VR. However, Google has pioneered their Daydream platform, as well as the Samsung Gear. According to the Streaming Media State of Mobile Video 2017, such technologies “will allow mobile users to engage in VR content more spontaneously. This could prove to be a boon to advertisers and retailers who encourage shoppers to use their portable headsets to receive unique experiences and special discounts.

VR will unlock new means to communicate to consumers. Häagen-Dazs sponsored an immersive VR experience bringing audiences along the journey of a honey bee. The result was a fun new way for Häagen-Dazs to educate consumers and communicate a new dimension of their brand.

GO TO NEXT: [FREE WEBINAR PODCAST] Improving VR Experiences with Video Analytics and Business Intelligence

Data Driving Success

The opportunities presented by VR must be harnessed for all their nectars. Harnessing the behavioral data pertaining to the consumer while interacting with aspects of the VR experience will make all the difference in monetizing the experience. Inherent to that is the need to manage aspects of the content delivery process, to ensure it is performing at optimal levels.

Fortunately, YOUBORA Infinity by NPAW is equipped to monitor the complex task of delivering a VR experience while monitoring the key behaviors exhibited by the user throughout. YOUBORA Infinity is the latest manifestation of the YOUBORA family of business intelligence and video analytics platforms, the industry’s most precise tool to NPAWer content performance with real time data processing and aggregate and individual user tracking.
Are you a content provider interested in NPAWering the way your platform performs with the help of real time data? Click here to schedule a meeting with one of our Business Intelligence Experts.

James Noeker on May 31st 2017

Most Recent Posts

Introducing the YOUBORA Mobile App

As the streaming market matures and user expectations surge, the ability to immediately detect issues and share up-to-date reports across an organization is becoming an essential part of the day-to-day work lives of video industry professionals. In response, NPAW has launched the YOUBORA mobile app,... 

10 Jun

How to Weigh the Impact of Offline Downloads on your Streaming Service

As streaming becomes an ever-more established behavioral trend globally, online video providers are faced with a double-edged sword. Demand for online video is higher than ever, but so too is competition for space in consumers’ viewing habits. User expectations are on the rise and, as it is easier... 

3 Jun

How COVID-19 is Changing Online Streaming Behavior Globally

The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series... 

27 Mar