Academy blog

NPAW’s Jonathan Shields on the importance of data

Last month at IBC 2018 in Amsterdam, Jonathan Shields, our VP of sales in North America, Australia, New Zealand Uk and Ireland, sat down with the exhibition to discuss our product and why data is so important in the current landscape of online media companies.  For video companies looking to grow,... 

15 Oct

This is how industry leaders are minimizing user churn

  The benefits of focusing on customer retention aren’t solely to do with cost. As a returning customer, they are in many ways an ambassador for your product – able to talk about it, promote it and share it with others. The longer a customer stays with you, the more loyal they become to... 

26 Sep

3 WINNERS AND 2 LOSERS FROM IBC 2018

Year-on-year, the International Broadcasting Convention (IBC) raises the bar for video companies, big and small. In addition to the latest innovation in technology, IBC marks a point in the year where competitors will come together and display the latest trends in the digital space. IBC presents itself... 

19 Sep

More and More Video Companies Are Offering a Hybrid Ad-and-Subscription Model, Here’s Why

The shifting dynamic of OTT, Telcos and traditional broadcasters makes the landscape of delivering video content an unpredictable beast. Consumers have moved away from the bloated Pay TV model involving heavy monthly fees and minimum stay contracts in favor of flexible and personalized OTT services,... 

19 Aug

Understanding your users: Beyond demographics

The total number of customers has always been the signifier of what makes a company successful – the one statistic that you’ll mention when promoting your product, I’m sure. This statistic is still very important. However, subscription-based software companies have grown since the mid-1990s... 

5 Jul

4 ways to maintain premiere QOE during the World Cup

Maintaining a not only stable, but reliable media service is becoming both easier and harder. Exciting new tools and the ease of access to great Content Delivery Networks (CDNs) means play failures and buffer time are being tackled in smart and innovative ways. But at the same time, the hugely competitive... 

28 Jun

Going 4K – Is the Juice Worth the Squeeze?

By 2020, online video will take up more than 80% of online traffic. That means for every person reading an article, there will be 4 people viewing video through platforms like Youtube, Netflix and OTT services. Making your video content stand out above the rest is already an incredibly difficult task... 

14 Jun