Academy blog

THE 2018 WORLD CUP IN DATA

During the World Cup 2018, NPAW has gathered data and visualized it in this white paper in order to give exclusive insights and industry-leading information regarding how users behave while consuming international sporting content. Using both quantitative and semantic information, this report has taken a look at and visualized how users behave on both a grand and small scale. We have been digging deep into individual situations and seeing how events like penalties, goals and extra time affect concurrent viewers and how valuable this information is to media services.

Max Gayler on July 18th 2018

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