Academy blog

THE FORMULA TO VIDEO PERSONALIZATION

Log into your video service:

  • Find a new content arrangement “Titles you can’t miss”, “Recently Watched” or “What Others Watched”;
  • See different covers for one piece of content over time;
  • Only see ads relevant to you and in a way that doesn’t disturb your experience;
  • Notice a new search function with new filters and algorithm to discover content;
  • Have banners popping out in one place or another;
Collecting and correlating data across your entire service, across devices, from everywhere, at any time, can help content providers make smart, informed decisions to build personalized and engaging experiences. Monitoring the user experience during the entire session can help you identify patterns and gaps in the user consumption funnel:

“Log In → [Content Discovery → Content Consumption]*n → Log Out”.

Real-time business intelligence can help optimize UI/UX to leverage relevant content to the user, maximize advertising efficiency without churning your audience. Make the experience overall more efficient and appealing to project a premium brand image. YOUBORA provides video services with data to optimize their platform and better understand their audience which can lead them to more personalized and engaging experiences.

To learn more about how to build personalized content strategies click here.

Research & Editorial Team on March 07th 2018

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