Academy blog


Log into your video service:

  • Find a new content arrangement “Titles you can’t miss”, “Recently Watched” or “What Others Watched”;
  • See different covers for one piece of content over time;
  • Only see ads relevant to you and in a way that doesn’t disturb your experience;
  • Notice a new search function with new filters and algorithm to discover content;
  • Have banners popping out in one place or another;
Collecting and correlating data across your entire service, across devices, from everywhere, at any time, can help content providers make smart, informed decisions to build personalized and engaging experiences. Monitoring the user experience during the entire session can help you identify patterns and gaps in the user consumption funnel:

“Log In → [Content Discovery → Content Consumption]*n → Log Out”.

Real-time business intelligence can help optimize UI/UX to leverage relevant content to the user, maximize advertising efficiency without churning your audience. Make the experience overall more efficient and appealing to project a premium brand image. YOUBORA provides video services with data to optimize their platform and better understand their audience which can lead them to more personalized and engaging experiences.

To learn more about how to build personalized content strategies click here.

Research & Editorial Team on March 07th 2018

Most Recent Posts

How COVID-19 is Changing Online Streaming Behavior Globally

The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series... 

27 Mar

Demystifying Analytics Plugin Integrations for Video Providers

For video providers in today’s fast-moving media ecosystem, the ability to adapt to new developments is crucial. In order to stay relevant and maintain their place in their users’ content streaming habits, they need to constantly be on the frontier of technological developments to optimize their... 

11 Mar

A Roadmap to a Long Term In-Stream Video Ads Strategy

The video streaming industry is still new, which means that even major players are still figuring out whether and how to deliver in-stream video ads through the infrastructure that they have. As a recent report for AdAge points out, “there’s an opportunity to do better and to define a whole new genre... 

26 Feb