America’s pastime might famously be baseball, but American Football is a force all its own. That’s why it was such huge news when the NFL announced that it had signed a partnership with social media site Twitter to livestream Thursday Night Football. The first ever webcast via Twitter took place last Thursday, as that night’s game of the New York Jets v. the Buffalo Bills was streamed by 2.1 million people.
Although some were unimpressed by the numbers Twitter drew to their live-stream (such as James Covert at The New York Post), a closer inspection of the numbers reveals that the webcast was a complete success. , as Daniel Robert’s recounts at Yahoo! Finance:
Twitter made history on Thursday night when it live-streamed an NFL game to most of the world for free. It was a bold move for Twitter, and leading up to the event, some critics said that showing full NFL games doesn’t make much sense for a company whose raison d’etreis 140-character messages.
But this was a big night for Twitter. The official numbers aren’t out yet, but the jury is in—and the jury liked it.
Twitter’s numbers were impressive, and it doesn’t end there. They successfully sold ads to big consumer names such as Bank of America and AB-InBev (brewers of Budweiser beer). Further still – the stream never broke. As Daniel Roberts summarizes “It looked crystal clear, and the tweets from viewers were overwhelmingly positive. ‘The NFL was meant to stream on Twitter,’ wrote GQ, while Inc called it a ‘hot start.’”
Twitter livestreamed and audiences loved it. At NPAW, our latest white paper goes into detail about challenges that can arise during the streaming of a live event. We can expect to see more and more live events webcast online, so it’s important to read up, that way your live-cast is as successful as Twitter’s was.
You can download “The Challenges of Streaming Live Sporting Events” here.
Just another thing to think about from us here at NPAW.
James Noeker on September 22nd 2016
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