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NPAW launches SmartLab, an advanced solution for media companies to run experiments to ensure successful launches and improvements across their entire service.

BARCELONA, Spain, and NEW YORK – September 12, 2017 – NPAW, the Big Data & Business Intelligence company serving the online media industry, introduces SmartLab, an A/B testing and Multivariate Testing (MVT) solution for media companies to better understand their customers, tailoring services to their preferences to support company growth and market expansion.

OTTs, broadcasters, telcos and media companies are able to test and optimize the performance of new releases, player configurations, setups, customer care strategies, UI/UX arrangements, and content recommendation engines, with 360º visibility on customers’ reaction. Prior to rolling decisions out more widely on their entire media service, solid calculations will tell them the probability of success of each experiment.

SmartLab delivers the freedom to define experiments linked to measurable goals, and apply them on precisely segmented samples within their audience – also based on predictive algorithms such as users who will abandon the service next month. Customers can track experiments’ results in real time. From identifying which ad positions drive more drop offs to optimize ad placement, to comparing the performance of different CDN configurations for Live and VOD. SmartLab assists in the launch of successful improvements among different departments in their company to build stronger user engagement and maximize revenue.

“In an increasingly fragmented market with recent M&A and partnership moves, video services cannot afford losing customers while they try new tactics on their platform,” said Sergi Vergés, COO and Co-founder at NPAW. “Any department can have their own lab without risking the company’s performance.”

NPAW will be exhibiting at IBC in Amsterdam, September 15-19. Find them in booth 14.D01 and take a look at SmartLab.


About NPAW

NPAW is a global Big Data and BI company helping online media services in making data-driven business, technical and operational decisions. NPAW’s AI-powered solution, YOUBORA Infinity, is the most advanced, holistic BI platform helping content providers gain real-time understanding how their audience behaves and how their platform performs across the entire video service. YOUBORA Infinity helps customers reduce churn and proactively manage users, increase ad and content efficiency, and overcome operational and technical challenges. Today NPAW  is one of the foremost players on the world stage in this domain.


Media Contact 
Laura Delcor | VP Marketing Communications, NPAW
Tel: +34 931 22 21 11

Research & Editorial Team on September 14th 2017

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