All You Can See
Real-time video service monitoring helps content providers identify top-performing titles, most-searched titles, successful and unsuccessful trailers, repeat plays, and the relationship between recommendations and views for suggested titles. By correlating user behaviour, patterns and consumption trends insights, video platforms can improve personalization with an eye on content optimization and ROI.
Stay With Me, I’ll Bring Popcorn
Original content or licensed?
Should I produce original content or license it?
What is the right length?
Should I release it in one shot and will it affect customer lifespan and therefore revenue?
Data can help respond many questions to optimize content strategy to reduce abandonment and strengthen relationships with our users.
Take a Look At the Movie Billboard and Our Recommended Titles
Inevitably, content discovery is an essential part to engage your audience: users may churn if they perceive you don’t have a compelling content offering relevant to them. Irrelevant recommendations and inefficient search tools can be understood as a lack of content, regardless of your investment.
There are different recommendation algorithms available in the market: user rating -thumbs up/down or stars-; automatic rating based on completion rate of watched content; similar titles and genre; what other users have seen; or combinations of the above-listed. The right call of your recommendation engine can make a significant difference to proactively and targetedly promote content to increase customer satisfaction and raise brand awareness to attract new customers. Your NPS (net promoter score) could benefit from it too! YOUBORA’s SmartLab module allows you to run your own lab to apply A/B or multivariate testing to improve content recommendation efficiency to increase consumption. Users can be precisely segmented (by consumption levels, premium vs ad-based accounts, or next month churners) to determine which engines are more successful.
To learn more about how to optimize your content strategy click here.
Max Gayler on March 20th 2018
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