All You Can See
Real-time video service monitoring helps content providers identify top-performing titles, most-searched titles, successful and unsuccessful trailers, repeat plays, and the relationship between recommendations and views for suggested titles. By correlating user behaviour, patterns and consumption trends insights, video platforms can improve personalization with an eye on content optimization and ROI.
Stay With Me, I’ll Bring Popcorn
Original content or licensed?
Should I produce original content or license it?
What is the right length?
Should I release it in one shot and will it affect customer lifespan and therefore revenue?
Data can help respond many questions to optimize content strategy to reduce abandonment and strengthen relationships with our users.
Take a Look At the Movie Billboard and Our Recommended Titles
Inevitably, content discovery is an essential part to engage your audience: users may churn if they perceive you don’t have a compelling content offering relevant to them. Irrelevant recommendations and inefficient search tools can be understood as a lack of content, regardless of your investment.
There are different recommendation algorithms available in the market: user rating -thumbs up/down or stars-; automatic rating based on completion rate of watched content; similar titles and genre; what other users have seen; or combinations of the above-listed. The right call of your recommendation engine can make a significant difference to proactively and targetedly promote content to increase customer satisfaction and raise brand awareness to attract new customers. Your NPS (net promoter score) could benefit from it too! YOUBORA’s SmartLab module allows you to run your own lab to apply A/B or multivariate testing to improve content recommendation efficiency to increase consumption. Users can be precisely segmented (by consumption levels, premium vs ad-based accounts, or next month churners) to determine which engines are more successful.
To learn more about how to optimize your content strategy click here.
Research & Editorial Team on March 20th 2018
It’s that time of year again, fashion designers and models are ready for today’s runway, and NICE PEOPLE AT WORK will be there too! From the 2nd to the 5th of February we will give you live, high quality and uninterrupted streaming of all the shows of the 080 Barcelona Fashion, so you won´t...
YOUBORA Analytics is available in Brightcove’s new advanced player to maximize End User Quality of Experience in OTT delivery Brightcove and NICE PEOPLE AT WORK (NPAW) worked together to enhance Brightcove’s brand-new player with NPAW’s YOUBORA Analytics, the most advanced real-time metrics...
Quality of Experience has become an overused term in the online video industry, but also one of the big challenges that online broadcasters and OTT´s have to deal with. Even more now, a period in which users spend more time connected to the digital world than to reality. Moreover, expectations and requirements...