With a business intelligence solution that monitors QoE and audience behavior, we can identify KPI’s that are critical to success when entering the Asian online video market.
YOUBORA identifies the impact QoE has on the audience and highlights areas needing improvement taking into account technical performance, stream quality, user behavior and the impact of ads.
Based on the above functions, YOUBORA applies this processed big data to predict the likelihood of specific users leaving your service. Churn, the phenomenon of users dropping a service, is often the most important KPI for understanding your business performance.
Total visibility of your video service’s performance and your end users’ behavior allows development, sales and support teams to zero in on precisely those areas in the delivery chain that could be improved.
newadmin on March 06th 2018
As the streaming market matures and user expectations surge, the ability to immediately detect issues and share up-to-date reports across an organization is becoming an essential part of the day-to-day work lives of video industry professionals. In response, NPAW has launched the YOUBORA mobile app,...
As streaming becomes an ever-more established behavioral trend globally, online video providers are faced with a double-edged sword. Demand for online video is higher than ever, but so too is competition for space in consumers’ viewing habits. User expectations are on the rise and, as it is easier...
The outbreak of the COVID-19 virus is drastically changing user behavioral patterns worldwide. As the virus spreads, streaming video providers must contend with sudden changes in variables including rising economic pressures, altered routines, moods, and priorities. We have gathered together a series...